Case Studies : Shay Rowbottom
Shay Rowbottom
DETAILS
Company Name: Rowbottom Marketing
Shay first invested in our 6 month program as she wanted to make sure that we could get the results that we claimed we could produce.
We quickly produced great results and upgraded her to our one year program.
Shay is a video influencer on Linkedin, and the number 1 video creator on the platform at that. When she came to us, Shay had recently changed her product offerings and needed more attention.
We Booked Top Podcasts
Shay saw FAST results, working with a few of the hosts as clients and increased inbound traffic to their programs.
B2B Revenue Leadership
LISTEN HERE
The Fearless Launching Show
LISTEN HERE
Make It Happen Mondays – B2B Sales Talk
LISTEN HERE
The Project EGG Show: Interviews With Entrepreneurs
LISTEN HERE
Authentic Influencer Podcast
LISTEN HERE
Girl CEO Podcast
LISTEN HERE
Scaling Up
LISTEN HERE
The Action Catalyst
LISTEN HERE
Self Made Podcast
LISTEN HERE
Make Yourself Podcast
Marketing Geeks
LISTEN HERE
The Dan Lok Show
LISTEN HERE
Be Real Show
LISTEN HERE
The Agents of Change
LISTEN HERE
Real Marketing Real Fast
LISTEN HERE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Shay Rowbottom - 24 SHOWS*
| Show | Host | Est Reach | |
|---|---|---|---|
| 1 | B2B Revenue Leadership | Brian Burns | 500 |
| 2 | Entrepreneur Hour | Chris Harris | 1000 |
| 3 | The Project EGG Show: Interviews With Entrepreneurs | Ben Gothard | 1000 |
| 4 | Onward Nation | Stephen Woessner | 1000 |
| 5 | The Fearless Launching Show | Anne Samoilov | 1000 |
| 6 | Edge of the Web | Erin Sparks | 3300 |
| 7 | Online Marketing Strategies Podcast Show | Phil Adair | 1000 |
| 8 | Women in Power | Elena Cardone | 5000 |
| 9 | Internet Marketing | Andy White | 1000 |
| 10 | Make It Happen Mondays - B2B Sales Talk | John Barrows | 1000 |
| 11 | Real Marketing Real Fast | Doug Morneau | 1000 |
| 12 | Be Real Show | Travis Huff | 1300 |
| 13 | Marketing Geeks | Justin Womack | 1000 |
| 14 | Make Yourself Podcast | Jill Brady and Amelia Lyon | 1000 |
| 15 | Digital Trends | 12000 | |
| 16 | Growth Mindset University | Jordan Paris | 1000 |
| 17 | The Agents of Change | Rich Brooks | 10000 |
| 18 | Shane Barker's Marketing Madness Podcast | Shane Barker | 1300 |
| 19 | Scaling Up | Elizabeth Hartke | 1000 |
| 20 | Marketer of the Day | Robert Plank | 2100 |
| 21 | Confessions of a Marketer | Mark Reed-Edwards | 1000 |
| 22 | Unstructured | Eric Hunley | 1000 |
| 23 | Video Marketing Mastery | Todd Hartley | 1000 |
| 24 | Dan Lok Show | Dan Lok | 10000 |
| 25 | Self Made Podcast | Jessica Herrin | 1000 |
| 26 | The Action Catalyst | Dan Moore | 1000 |
| 27 | Girl CEO Podcast | Ronne Brown | 500 |
| Podcast Program Est. Total Reach | 63,000 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $47,250 | ||
“His team has been incredible for getting me infront of the people I need to be infront of.”
Shay Rowbottom
CEO, Robottom Marketing
Analyzing Our Results…
Our goal was to get Shay next to top influencers as the positoning for her program was to build her influence with groups outside of LinkedIn.
We got her booked on many top podcasts in marketing, branding and influence, including The Dan Lok Show, Elena Cardone’s Women in Power and Digital Trends LIVE.
As we always overdeliver not just in results but also in what we do for clients, we booked her on 26 top-rated podcasts on the original 24 of the agreement.
Ready to See How We Can Help?
Book a 30 minute call below and find out from one of our experts how we can help you to get the results you’ve been looking for by appearing on top rated podcasts.