Case Studies : Shawn Khorrami
Shawn Khorrami
DETAILS
Company Name: ePlaybooks
Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities. He has formal education and extensive hands-on experience in business operations, strategies and planning, marketing, sales, finance, legal, and human resources.
Shawn has obtained university diplomas in mathematics, economics, and computers, and earned a law degree.
We Booked Top-Tier Podcasts
Building Better Businesses
Morning Fire for Entrepreneurs
Entrepreneur Journey
The Small Small Business Podcast
Talking Points
- Living With A Lifetime Of Unresolved Stress: The Signs & Physical Symptoms Of Unsolved Accumulated Stress
- Stress Management Vs. Stress Resolution: What’s The Difference & How To Find Permanent Solutions
- Escaping The “Fight Or Flight” State Of Mind: How Incorrect Perceptions Of Reality Fuel A False Dichotomy Between “Fight” & “Flight”
- Modern Day Stress Management: How Modern Day Sources Of Stress Differ From The Past & The New Tools Needed To Address Them
- Symptoms Are Blocking Solutions: Zooming Out To See The Bigger Picture & The Root Causes of Stress
- Re-Defining Success: Simplifying Success to Mean the Expression Of Your Authentic Self
- True Transformation VS Cheerleading: How to Be Your Best Advocate When Processing Physical & Spiritual Trauma
- True Transformation: The Process Of Removing Physical Stress To Enjoy Your Present
- How Healing Other’s Heals YOU & Healing Yourself Heals Others
- The Daily Drugs That Keep Your Brain Locked Into An Inappropriate Stress State
- Bridging The Gap Between Inner and Outer Honesty to Achieve Freedom & Inner Peace
HUGE VALUE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Shawn Khorrami - 30 SHOWS
| Show | Host | Est Reach |
|---|---|---|
| 1 Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 Lead. Love. Building Better Businesses | Steve Eschbach | 2,000 |
| 3 The Business Equation Podcast | Nick Bogacz | 1,000 |
| 4 The Business Credit and Financing Show | Ty Crandallt | 1,400 |
| 5 Expert Authority Effect | Mario Fachini | 850 |
| 6 10 Minute Entrepreneur | Sean Castrina | 7,700 |
| 7 Scaling Up Business Podcast | Bill Gallagher | 2,300 |
| 8 School for Startups Radio | Jim Beach | 500 |
| 9 FMorning Fire for Entrepreneurs | Jeff Wickersham | 500 |
| 10 The Friday Habit | Mark Labriola II & Benjamin Manley | 2,000 |
| 11 Choose Unstoppable | Kerri Macaulay | 1,000 |
| 12 Build a Business Success Secrets | Brandon C. White | 850 |
| 13 Misfit Entrepreneur | Dave Lukas | 3,000 |
| 14 Business Bros | Hernan Sias | 500 |
| 15 Business Mastermind Podcast | Gavin Preston | NA |
| 16 The Poised Investor | Derick Amoako | NA |
| 17 Entrepreneur Journey | Doug Greathouse | 2,000 |
| 18 The Accidental Entrepreneur | Mitch Beinhacker | 1,700 |
| 19 The Entrepreneur Way | Neil Ball | 2,900 |
| 20 The Answer is Yes | Jim Riley | 1,700 |
| 21 Interviews with Entrepreneurs | RJ Ahmed | 2,600 |
| 22 Success For Life Podcast | David Schuman | 2,000 |
| 23 Building a Successful Career | Mark Sclaire | 2,000 |
| 24 Brand Doctor Podcast | Henry Kaminski Jr | 2,900 |
| 25 The Small Small Business Podcast | Annie Tutt | 2,000 |
| 26 The Small Business with Lori Brooks Show | Lori Brooks | 1,900 |
| 27 Just Minding My Business | Ida Crawford & Ruth Haskins | 2,000 |
| 28 Absolute Business Mindset | Mark Hayward | 1,200 |
| 29 Entrepreneur's Enigma | Seth Goldstein | 1,800 |
| 30 Leadership LIVE @ 8:05! Podcast - Talking Small Business | Andrew Frazier | 2,000 |
| Podcast Program Est. Total Reach | 54,300 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $40,087.00 | |
Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals.
Shawn Khorrami
CEO, ePlaybooks
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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