Case Studies : Scott Whiteford
Scott Whiteford
DETAILS
Company Name: talent plus
As Director of Leadership Analytics, Scott is a leading authority on The Science of Talent and has coached over 1,700 leaders on how to develop talent. His primary analytical focus is on utilizing Talent Plus’ Executive Interview to help companies select and coach leaders and their teams based on their strengths.
Scott thoughtfully uses talent solutions such as the Team Retreat, TeamView, Leadership 360s, Collaborative Coaching, and Progression & Succession Planning to develop leaders and build effective teams through a strengths-management approach.
Talking Points
- Living With A Lifetime Of Unresolved Stress: The Signs & Physical Symptoms Of Unsolved Accumulated Stress
- Stress Management Vs. Stress Resolution: What’s The Difference & How To Find Permanent Solutions
- Escaping The “Fight Or Flight” State Of Mind: How Incorrect Perceptions Of Reality Fuel A False Dichotomy Between “Fight” & “Flight”
- Modern Day Stress Management: How Modern Day Sources Of Stress Differ From The Past & The New Tools Needed To Address Them
- Symptoms Are Blocking Solutions: Zooming Out To See The Bigger Picture & The Root Causes of Stress
- Re-Defining Success: Simplifying Success to Mean the Expression Of Your Authentic Self
- True Transformation VS Cheerleading: How to Be Your Best Advocate When Processing Physical & Spiritual Trauma
- True Transformation: The Process Of Removing Physical Stress To Enjoy Your Present
- How Healing Other’s Heals YOU & Healing Yourself Heals Others
- The Daily Drugs That Keep Your Brain Locked Into An Inappropriate Stress State
- Bridging The Gap Between Inner and Outer Honesty to Achieve Freedom & Inner Peace
HUGE VALUE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Scott Whiteford 14 SHOWS
| Show | Host | Est Reach |
|---|---|---|
| 1 Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 WIL Talk | Vicki Bradley | 2,000 |
| 3 Lead At Work and At Home | Mark Greenburg | 1,000 |
| 4 Lead. Speak. Grow. Podcast | Dr. Maquisha Mullins | 2,000 |
| 5 Quirky HR | Dana Dowdell | 1,000 |
| 6 Talk Talent To Me | Rob Stevenson | 1,700 |
| 7 Impact Driven Leader Podcast | Tyler Dickerhoof | 2,000 |
| 8 The Working Experience | John Brancaccio & Matt Kerr | 2500 |
| 9 The Modern Manager/td> | Mamie Kanfer Stewart | 7,000 |
| 10 Lead Your Life | Debbie Heiser | 1,000 |
| 11 Come Rain or Shine | Dan Cockerell | 3,000 |
| 12 Win Make Give | Chad Hyams | 1,000 |
| 13 Be Real Show | Travis Huff | 1300 |
| 14 Office Hours | David Meltzer | 1,000 |
| Podcast Program Est. Total Reach | 26,500 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $19,875.00 | |
As Director of Leadership Analytics, Scott is a leading authority on The Science of Talent and has coached over 1,700 leaders on how to develop talent.
Scott Whiteford
Founder, talent plus
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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