Case Studies : Phillip Stutts
Phillip Stutts
DETAILS
Company Name: Go Big Media
Phillip came to us for the launch of his book “Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win.” He runs both a marketing company (Go BIG Media) and a political marketing company (Win BIG Media).
Phillip also already had hundreds of media appearances, and it was important that for the book launch, he go on the highest visibility shows.
In the campaign, it was important that we help the public understand this was a marketing book and not a political book.
Phillip Stutts is the founder of Go BIG Media. He has worked with multiple Fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns and even three Presidential victories.
We Booked Top-Tier Podcasts
Everyone Hates Marketers
LISTEIN HERE
Leadership Happy Hour
LISTEIN HERE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Phillip Stutts - 24 SHOWS
| Show | Host | Est Reach | |
|---|---|---|---|
| 1 | Onward Nation | Stephen Wossner | 1000 |
| 2 | Growth Now Movement | Justin Schenck | 1000 |
| 3 | Art of Charm | AJ | 265000 |
| 4 | Leaders in the Trenches | Gene Hammett | 2000 |
| 5 | Concsious Millionaire | JV Crum | 3000 |
| 6 | Self Made Man | Mike Dillard | 10000 |
| 7 | Bacon Wrapped Business | Brad Costanzo | 3000 |
| 8 | Growth Experts | Dennis Brown | 2300 |
| 9 | Success Profiles | Brian Wright | 4000 |
| 10 | Real Marketing Real Fast | Doug Morneau | 1000 |
| 11 | The Real Brad Lea is Dropping Bombs | Brad Lea | 8500 |
| 12 | No Quit Living | Chris Wirth | 1000 |
| 13 | Online Marketing Strategies Podcast Show | Phil Adair | 1000 |
| 14 | Leadership & Loyalty Podcast | Dov Baron | 3000 |
| 15 | Build Your Network | Travis Chappell | 20400 |
| 16 | Business Owners Radio | Craig Moen & Shye Gilad | 6000 |
| 17 | Everyone Hates Marketers | Louis Grenier | 9000 |
| 18 | Leadership Happy Hour | Chip Lutz, CSP | 6100 |
| 19 | Thrivetime Show | Business School without the BS | Clay Clark | 96500 |
| 20 | Purpose Driven Entrepreneur | Matt Brauning | 15000 |
| 21 | Donnie's Success Stories | Donnie Boivin | 1100 |
| 22 | Growth Mindset University | Jordan Paris | 1000 |
| 23 | Entrepreneur Hour | Chris Harris | 1000 |
| 24 | Ace Weekly | Andrew Evans | 7100 |
| 25 | Join Up Dots | David Ralph | 1700 |
| Podcast Program Est. Total Reach | 470,700 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $353,025 | ||
“I can say Jeremy Slate and his entire team definitely delivered. I was featured on some of my favorite all-time favorite podcasts, and I would definitely recommend them.”
Adi Arezzini
CEO, Teami Blends
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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