Case Studies : Whitney and Brandon Cawood
Whitney & Brandon Cawood

DETAILS
Campaign Name: To Dye For: The Documentary
Command Your Brand was the one to approach us first and asked if we were interested to go on the right podcast shows.
The timing was really perfect, because we were already planning doing a podcast tour.
We have nothing to lose, so we gave it a shot, and we’re really glad we did.
The Cawood’s documentary, “To Dye For”, delves into the profound impacts of these chemicals, featuring meetings with leading experts and heartfelt interviews with affected families.
We Supported the Cawoods…

Whitney and Brandon Cawood
Parents-turned-filmmakers Brandon and Whitney Cawood embark on a fascinating quest after discovering their child’s sensitivity to synthetic dyes.
Through poignant stories and scientific evidence, they unveil the hidden perils of synthetic dyes, igniting awareness of their far-reaching effects on individuals and families.
We Booked 10+ Top Podcasts
Culture Apothecary
Learn True Health
LISTEN HERE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
The Cawoods | 9 Shows
Show | Host | # of DOWNLOADS | |
---|---|---|---|
1 | Command Your Brand Show | Jeremy Ryan Slate | 2,000 |
2 | Hot Marriage. Cool Parents. | Jamie Otis and Doug Hehner | 21,000 |
3 | Chick Chat: The Baby Chick Podcast | Nina Spears | 1,800 |
4 | Documentary First | Christian | 500 |
5 | The 1000 Hours Outside Podcast | Ginny Yurich | 9,900 |
6 | Culture Apothecary | Alex Clark | 21,000 |
7 | How's Your Health? Podcast with Jaymie Icke | Jaymie Icke | 10,000 |
8 | Learn True Health | Ashley James | 29,800 |
9 | Minimalist Moms | Diane Boden | 11,700 |
10 | Boundless Body Radio | Casey Ruff | 857 |
Total Estimated Listenership Reach: | 106,557 | ||
Podcast Program Ad Rate Total Value($25/CPM*30Min) | $79,500.00 |
“We really enjoyed it!
It was not like we working with a PR firm, it wasn’t something that we anticipated doing having the luxury doing that. We’re really, really happy that they saw some value in us and gave us the opportunity.
It was an eye opening how that can help the process. It was it everything we’ve done in this film has been on our backs and we’ve done everything, so it was nice to have somebody like Command Your Brand as part of the team. We could kind of take that off our plate and keep focusing on what we were doing.
And Jeremy took the time to talk to us and there was no point that we felt like we were a less than client, you guys treated us like gold!”

Whitney and Brandon Cawood
Parents-turned-filmmakers of "To Dye For: The Documentary"
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