Case Studies : Shane Mishler
Shane Mishler
DETAILS
Company Name: SD Tech
We decided to go with Command Your Brand because we recently franchised our organization and we were looking to build the brand awareness at a national level, and potentially International level.
We knew that podcasts were a really good way for us to do that where it would be a casual introduction to who we are, get to know a little bit more about our company, about our brand. But we didn’t really have a strong network of podcast hosts.
I don’t remember exactly how we came across Command Your Brand, but after a couple of conversations, we felt it was a really good fit having a publicist available that would assist us in finding hosts and shows that were were a good reach for us.
SD Tech’s dedicated team of technicians support your IT needs through complete business IT services. This includes everything from remote support to in-person services. They manage all your business IT services so you can focus on growing your business.
We Supported SD Tech Team…
Shane Mishler, COO
As the Chief Operating Officer for SD Tech, Shane oversees the daily operations of the company. He partners with the owner to design and implement business strategies, plans, and processes. Shane is actively involved in all of the company’s investments, clients, strategic franchise partners, and expansion activities.
We Booked 30 Top Podcasts
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
SD Tech | 30 Shows
| Show | Host | # of DOWNLOADS | |
|---|---|---|---|
| 1 | Command Your Brand Show | Jeremy Ryan Slate | 2,000 |
| 2 | Evolved Radio | Todd Kane | 3,000 |
| 3 | The Innovation Meets Leadership Podcast | Natalie Born | 2,000 |
| 4 | Tech & Main Presents | Shaun St.Hill | 2,000 |
| 5 | The MSP Initiative | George Bardissi | 2,100 |
| 6 | The Tech Stack | Cameron Wenham | 2,900 |
| 7 | TNT Radio - The Hrvoje Morić Show | Hrvoje Morić | 2,300 |
| 8 | Conscious Millionaire | JV Crum III | 1,700 |
| 9 | Just Minding My Business | Ida Crawford | 2,000 |
| 10 | Business Chop | Audrey M. Wiggins | 2,000 |
| 11 | Online Success Journey | Patience Nyesigire | 6,000 |
| 12 | B2B Tech Founder's Lounge | Liudmila Kisialiova | 1,200 |
| 13 | How to Ride A Roller Coaster | David Ezell | 2,300 |
| 14 | Business Growth Talks | Mark Haywoord | 1,700 |
| 15 | Heartbeat for Hire | Lyndsay Dowd | 2,000 |
| 16 | Data Hurdles | Michael Burke and Chris Detzel | 2,000 |
| 17 | Marketing, Management & Money | Ryan Murray | 1,800 |
| 18 | Wild Weird and Sometimes Normal | Brian McCoach | 2,000 |
| 19 | Leadership Live | Andrew Frazier | 2,000 |
| 20 | Groks Science Radio Show and Podcast | Charles Lee and Frank Ling | 3,000 |
| 21 | TEConnect Podcast | John and Dean | 2,000 |
| 22 | Be Real Show | Travis Huff | 1,300 |
| 23 | The Way of the Wolf | Sean Barnes | 2,000 |
| 24 | Ambitious Entrepreneur Pod | Annemarie Cross | 3,000 |
| 25 | Tower Talk Business Radio | Ray Schwetz | 2,000 |
| 26 | Spark Plug | Ned Hayes | 2,000 |
| 27 | The Richer Geek | Mike Stohler | 4,000 |
| 28 | The Digital Workspace Works Podcast | Ryan Purvis, Heather Bicknell | 2,000 |
| 29 | Conquer Local | Jeff Tomlin | 5,000 |
| 30 | Voice Like A Lion | Steven Pemberton | 2,700 |
| Total Estimated Listenership Reach: | 70,000 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $52,500.00 | ||
“I would absolutely recommend Command Your Brand for anybody that’s looking to either expand their reach or anybody that has an interest in getting in front of variety of hosts that you may not be able to otherwise.
It’s been a fantastic experience!”
Shane Mishler
Chief Operating Officer, SD Tech
Ready to See How We Can Help?
Book a 30 minute call below and find out from one of our experts how we can help you to get the results you’ve been looking for by appearing on top rated podcasts.