Case Studies : Ricky Brandon
Ricky Brandon
DETAILS
Company Name: Hormone Balance Centers
Ricky Brandon is a health and wellness advocate. He and his wife Candy started Hormone Balance Centers because they could not find the high level of care they desired for their own family. After years of searching, thousands of hours in training, research, and trial, and error, he has finally landed on the process and system that mixes traditional medicine with alternative medicine and helps people feel great again and live younger and longer with natural hormone replacement therapy.
Ricky completely lost his drive and felt so depressed that he literally gave away his business before discovering Hormone Replacement Therapy. His story will inspire and give you hope that you really can have vitality again.
We Booked Top-Tier Podcasts
Wise Health For Women Radio
Talking Points
- Living With A Lifetime Of Unresolved Stress: The Signs & Physical Symptoms Of Unsolved Accumulated Stress
- Stress Management Vs. Stress Resolution: What’s The Difference & How To Find Permanent Solutions
- Escaping The “Fight Or Flight” State Of Mind: How Incorrect Perceptions Of Reality Fuel A False Dichotomy Between “Fight” & “Flight”
- Modern Day Stress Management: How Modern Day Sources Of Stress Differ From The Past & The New Tools Needed To Address Them
- Symptoms Are Blocking Solutions: Zooming Out To See The Bigger Picture & The Root Causes of Stress
- Re-Defining Success: Simplifying Success to Mean the Expression Of Your Authentic Self
- True Transformation VS Cheerleading: How to Be Your Best Advocate When Processing Physical & Spiritual Trauma
- True Transformation: The Process Of Removing Physical Stress To Enjoy Your Present
- How Healing Other’s Heals YOU & Healing Yourself Heals Others
- The Daily Drugs That Keep Your Brain Locked Into An Inappropriate Stress State
- Bridging The Gap Between Inner and Outer Honesty to Achieve Freedom & Inner Peace
HUGE VALUE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Ricky Brandon - 16 SHOWS
| Show | Host | Est Reach |
|---|---|---|
| 1 Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 Women's Health, Wisdom, and. . . WINE! | Dr. Laurena White | 2,000 |
| 3 Wise Health For Women Radio | Linda Kreter | 2,000 |
| 4 The Over 40 Alpha Podcast | Funk Roberts | 2,000 |
| 5 Let's Talk Wellness Now | Dr. Deb | 2,000 |
| 6 Therapeutic Food Solutions | Marian Mitchell | 2,000 |
| 7 The Natural Health Rising Podcast | Rachel Smith | 3,300 |
| 8 The Menopause Mindset | Sally Garozzo | 2000 |
| 9 THE EXPLODING HUMAN with Bob Nickman | Bob Nickman | 2,000 |
| 10 Mastering Menopause | Kathy Cote | 2,000 |
| 11 Forever Fit with Carol Covino | Carol Covino | 2,000 |
| 12 Health Power | Lisa Davis | 2,000 |
| 13 Finding Genius Podcast | Richard Jacobs | 2000 |
| 14 Learn True Health | Ashley James | 24,600 |
| 15 Modern AgingHormonally Speaking | Christine Garvin | 2,300 |
| 16 The Keto Diet Podcast | Leanne Vogel | 127,000 |
| Podcast Program Est. Total Reach | 181,200 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $135,900.00 | |
Ricky Brandon is a health and wellness advocate. He and his wife Candy started Hormone Balance Centers because they could not find the high level of care they desired for their own family.
Ricky Brandon
Founder, Hormone Balance Centers
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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