Case Studies : Eric Estevez
Eric Estevez
DETAILS
Company Name: Nations Lending
Eric Estevez graduated from the University of Miami with a degree in International Finance and Marketing and was a 14-year leadership veteran for two Fortune 50 companies (Target and Walmart). While there, he started exploring entrepreneurial opportunities. He wrote a children’s book, flipped mobile apps, and then started investing in real estate, which led him to leave his corporate job and start a mortgage lending branch with his father. Within 4 years he built a team that produced $100 Million in volume and reached the top 1% income earner in the US.
He is now building other businesses while working from home, one of them being a VA Outsourcing company and another, a music management company to help his daughter who is a music recording artist.
We Booked Top-Tier Podcasts
We Adi on many shows that he dreamed of…
Talking Points
- Living With A Lifetime Of Unresolved Stress: The Signs & Physical Symptoms Of Unsolved Accumulated Stress
- Stress Management Vs. Stress Resolution: What’s The Difference & How To Find Permanent Solutions
- Escaping The “Fight Or Flight” State Of Mind: How Incorrect Perceptions Of Reality Fuel A False Dichotomy Between “Fight” & “Flight”
- Modern Day Stress Management: How Modern Day Sources Of Stress Differ From The Past & The New Tools Needed To Address Them
- Symptoms Are Blocking Solutions: Zooming Out To See The Bigger Picture & The Root Causes of Stress
- Re-Defining Success: Simplifying Success to Mean the Expression Of Your Authentic Self
- True Transformation VS Cheerleading: How to Be Your Best Advocate When Processing Physical & Spiritual Trauma
- True Transformation: The Process Of Removing Physical Stress To Enjoy Your Present
- How Healing Other’s Heals YOU & Healing Yourself Heals Others
- The Daily Drugs That Keep Your Brain Locked Into An Inappropriate Stress State
- Bridging The Gap Between Inner and Outer Honesty to Achieve Freedom & Inner Peace
HUGE VALUE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Eric Estevez- 15 SHOWS
| Show | Host | Est Reach |
|---|---|---|
| 1 Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 Win Make Give, Ben Kinney & Chad Hyams | Ben Kinney & Chad Hyams | 1,000 |
| 3 Work From Your Happy Place with Belinda Ellsworth | Belinda Ellsworth | 1,000 |
| 4 Sidrit’s Podcast - Real Estate, Crypto/NFT, Social Media & More | Sidrit Veselaj | 2,000 |
| 5 Just Minding My Business | Ida Crawford & Ruth Haskins | 2,000 |
| 6 The Root Of All Success | Jason Duncan | 1,700 |
| 7 The Prosper Project | Lorraine Schuchart | 2,000 |
| 8 Private Equity Profits | Seth Greene & Cliff Locks | 2000 |
| 9 Leadership LIVE @ 8:05! Podcast - Talking Small Business | Andrew Frazier | 2,000 |
| 10 The Deal Scout | Josh Wilson | 692 |
| 11 10 Minute Entrepreneur | Sean Castrina | 7,700 |
| 12 Get Your FILL, Financial Independence and Long Life | Christine Mccarron | 2,000 |
| 13 You Winning Life | Jason Wasser, LMFT | 2,000 |
| 14 Business Bros | Hernan Sias | 1,000 |
| 15 Your Brand Amplified | Anika Jackson | 2,000 |
| Podcast Program Est. Total Reach | 29,092 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $21,819.00 | |
Eric Estevez graduated from the University of Miami with a degree in International Finance and Marketing and was a 14-year leadership veteran for two Fortune 50 companies (Target and Walmart).
Eric Estevez
Founder, Nations Lending
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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