Case Studies : Adi Arezzini
Adi Arezzini
DETAILS
Company Name: Teami Blends
Teami had focused mainly on Instagram and has grown on the channel to well past 1 million followers and has focused on an influencer marketing strategy on the channel.
Adi wanted to get on large podcasts to connect with additional big influencers for collaborations as well increase brand exposure.
Is the CEO and Co-Founder of Teami Blends, $10 Million Dollar lifestyle brand focused in the health and wellness space. They have a large following on Instagram of over 1 Million.
We Booked Top-Tier Podcasts
We Booked Adi on many shows that she dreamed of…
The Sunny Show w/ Sunny Lenarduzzi
LISTEIN HERE
Fit Fierce and Fabulous Podcast
LISTEIN HERE
What’s The Value
- In order to show the dollar value of visibility we compare reach to standard podcast advertising price. The difference here is you're the featured guest, so the episode is focused on you, not just a 60 second ad, but here's how valuable the air time you're getting is...
- The example is an ad placement that's $25 per thousand for a 60 second placement.
- The PR Firm then multiplies that number by the thousand of their reach. 30,000 is 30 thousands, so $25*30=$750*30 minutes (length of episode)=$22,500
- They tell you the value of your placement is $22,500.
- Apple podasts knows people are listening to you for 80% of a 30-45 minutes episode.
HUGE VALUE
Adi Arezzini- 12 Shows
| Show | Host | Est Reach |
|---|---|---|
| 1 Growth Experts | Dennis Brown | 2,300 |
| 2 Fit Fierce and fabulous Podcast | Courtney Violet Bentley | 3,000 |
| 3 Enterpreneur hour | Chris Michael Harris | 1,000 |
| 4 The Elena Cardone Podcast: Women in Power | Elena Cardone | 5,000 |
| 5 Dropping Bombs | Brad Lea | 8,500 |
| 6 Becoming You Podcast | Rebecca Cafiero | 1,000 |
| 7 Build Your Tribe | Chalene Johnson | 58,500 |
| 8 Leveling Up: Creating Everything From Nothing | Natalie Jill | 8000 |
| 9 The Sunny Show | Sunny Lendarduzzi | 10,000 |
| 10 Girl CEO POdcast | Ronne Brown | 500 |
| 11 Digital Trends | 12,000 | |
| 12 The Fitnessista Podcastt: Healthy In Real Lufe | Gina Harney | 9,200 |
| 13 Food Heals | Alison Melody | 14,400 |
| Podcast Program Est. Total Reach | 133,400 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $100,050 | |
“I can say Jeremy Slate and his entire team definitely delivered. I was featured on some of my favorite all-time favorite podcasts, and I would definitely recommend them.”
Adi Arezzini
CEO, Teami Blends
Analyzing Our Results…
Our goal was to get Adi next to top influencers as the positioning for her program was to build her influence personally as well as increase the exposure of Teami Blends.
We got her booked on many high visibility shows as for her the quality of show and the quality of the influencer that she was spending time with was vital to brand growth.
We connected her with awesome influencers like Elena Cardone, Brad Lea, Sunny Lenarduzzi and Chalene Jonnson; vital to her branding and the company branding.
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