7 Ways to Find Podcast Guests

7 Ways to Find Podcast Guests

Finding the perfect guest for your podcast can be a game-changer in terms of content quality and listener engagement. The quest for intriguing, insightful, and diverse guests is an ongoing challenge. Fortunately, there are strategies you can employ to make this task less daunting.

A New Jersey public relations agency can be an invaluable partner in this quest. In this blog post, we’ll explore five effective ways to uncover those hidden gem guests that can elevate your podcast from good to unforgettable.

Leveraging Your Network

Your existing network is a goldmine for podcast guests. You can start by considering the people you already know. Friends, colleagues, and acquaintances can be valuable resources for introductions to potential guests.

Utilizing Personal Connections

Begin with a brainstorming session. Think about every professional and personal relationship you have. Your former classmate who leads a successful startup or the industry expert from a previous job role; all could be fantastic guests. Don’t hesitate to reach out and see if they’d be interested in coming on your podcast.

Reaching Out to Industry Contacts

Sometimes, a direct approach may not yield the desired results. This is where secondary connections come in. Tap into social media sites or professional networks to expand your reach. A LinkedIn message referencing a mutual connection can significantly increase the chances of a response. Remember, professional courtesies apply, so be sure to offer value to your guests in return for their time and insights.

Guest Recommendations

One of the best sources for new podcast guests is your existing guests. A strong recommendation from someone who has already appeared on your show is worth its weight in gold.

Asking for Referrals from Previous Guests

Towards the end of each episode, encourage your guest to recommend others who could provide compelling content. Their networks are likely a trove of potential guests, and a personal endorsement can often ignite interest in appearing on your podcast.

Seeking Recommendations from Listeners

Engage with your listeners on social media or through a segment on your podcast specifically asking for guest suggestions. Their feedback can be a direct line to personalities and professionals they find interesting and who could add value to future episodes.

Social Media Platforms

Social media is a powerful tool for scouting podcast guests as it offers access to a vast pool of potential candidates.

Utilizing LinkedIn, Twitter, and Facebook

LinkedIn is a go-to for professional connections. Use it to identify individuals with noteworthy accomplishments or unique expertise. Twitter, with its conversational nature, can make it easier to directly engage potential guests. On Facebook, in particular groups, you may find highly specialized professionals who are eager to share their knowledge.

Joining Relevant Groups and Communities

Joining groups or forums related to your podcast’s niche can lead to fruitful connections. Participation in these spaces can also establish you as a thought leader within the community, making it more likely for professionals to accept your invitation.

Podcast Directories

Podcast guest directories are dedicated platforms where hosts and potential guests overlap, making the search for suitable candidates more streamlined.

Exploring Podcast Guest Directories

Platforms like Podchaser and MatchMaker.fm are designed to match podcasters with guests. These services often include detailed profiles of potential guests, along with their areas of expertise and past appearances, simplifying the selection process.

Submitting Requests for Guest Appearances

On these platforms, you can submit requests for guests, describing the desired topic and expertise. Interested individuals can then reach out to you, eager for the opportunity to share their knowledge and promote their personal brand.

Industry Events and Conferences

Live events and conferences are natural nexus points for professionals in a given field. They offer a chance for in-person networking and can lead to high-profile guests for your podcast.

Networking Opportunities at Events

Attend seminars and panels related to the industry you cover in your podcast. These events provide an excellent chance to meet and interact with potential guests. Be prepared with a pitch for your podcast and a polite request for a guest spot.

Reaching Out to Speakers and Attendees

Speakers and attendees at these events are often active in their respective fields and are used to discussing their insights. Engage with them, exchange contact information, and follow up post-event to explore further collaboration.

Guest Booking Services

If you’re short on time or need professional assistance, there are podcast guest booking services and platforms that specialize in matching podcasters with guests.

Using Platforms like MatchMaker.fm

These platforms often have a database of potential guests and allow you to search based on specific criteria. They handle the logistics of scheduling and managing guest appearances, leaving you more time to focus on content creation.

Hiring Guest Booking Agencies

For a more hands-off approach, you can hire a podcast interview booking agency to book guests for your show. With their expertise and established connections, they can secure high-profile guests that may otherwise have been out of reach.

Cold Outreach

Sometimes, a well-crafted cold email can lead to the most unexpected and exciting interviews. Be strategic in your approach and personalize each outreach effort.

Crafting Compelling Outreach Emails

Your first point of contact with a potential guest should be a personalized and respectful email that highlights why you believe they would be a great fit for your podcast. Include the benefits of appearing on your show, such as reaching a new audience or contributing to an important conversation.

Tailoring Pitches to Potential Guests

Every potential guest is different, so each pitch should be unique. A one-size-fits-all approach rarely works in cold outreach. Tailor your pitch to the individual’s work, interests, and online presence.


Finding the right podcast guests is both an art and a science. It requires resourcefulness, persistence, and a strategic approach. This diverse range of tactics presents you with ample opportunities to discover guests who not only complement your content but also offer valuable insights to your audience.

Remember that a varied guest lineup keeps things interesting, so strive to diversify and include voices that may not be the most obvious choices. Your audience will thank you, and your podcast will thrive.

About Command Your Brand

Command Your Brand is a premier podcast booking agency that aids in enhancing your brand’s visibility and influence through strategic podcast appearances. With our expansive network and expertise, we specialize in securing placements on podcasts that align with your brand message and target audience.

Our team of experts comprehensively handles the podcast booking process, freeing you up to focus on delivering impactful insights to listeners. Through their unparalleled service, Command Your Brand is committed to elevating your brand message, growing your audience, and positioning you as an industry leader.

To learn more about how Command Your Brand can assist your brand in enhancing visibility and influence through strategic podcast appearances, you’re welcome to reach out. Visit our contact page.

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