Podcast Authority & Audience Growth
Alex Petkas – Founder & Host, Cost of Glory
Industry: Media & Education | Company Type: Podcast & Leadership Development | Objective: Podcast Authority & Audience Growth
Estimated Reach: 673,900+ podcast listeners | Ad Value Equivalent: $505,425
Breakthrough: Repeat guest on The Art of Manliness and launched The Classical Society
Industry: Media & Education
Company Type: Podcast & Leadership Development
Objective: Podcast Authority & Audience Growth
Estimated Reach: 673,900+ podcast listeners
Ad Value Equivalent: $505,425
Breakthrough: Repeat guest on The Art of Manliness and launched The Classical Society
Challenge
Challenge
Alex Petkas had built a respected podcast and educational platform rooted in classical wisdom, but despite his PhD from Princeton and deep expertise, his Cost of Glory brand was reaching only a fraction of its potential audience. He needed to break beyond his existing network and get in front of the right listeners — men interested in history, philosophy, personal development, and leadership.
The audience was out there.
The reach wasn’t matching the message.
The expertise was being overlooked.
Solution
We architected a focused podcast visibility campaign to position Alex not just as a podcaster, but as the visionary voice behind a classical wisdom and leadership development.
By targeting investor-focused and innovation-led platforms, we helped refine and elevate his message – from his Cost of Glory™ philosophy to the mechanics of Greco-Roman leadership philosophy and modern personal development.
Results
24 strategic podcast interviews across finance, innovation, and sustainability audiences
673,900+ in listeners reached tracked back to the campaign
5X increase in audience reach during the campaign cycle
Landed The Art of Manliness with 444,500+ listeners per episode
Elevated Alex as a go-to voice in classical wisdom and leadership development
Launched The Classical Society business directly from campaign momentum
In His Words
In His Words
“Appearing on a lot of these shows led to other appearances on new shows. Getting on The Art of Manliness led to a lot of credibility and opportunities. It’s led to me professionalizing my operation in a lot of ways. It’s led to me starting my own business that’s doing very well now. I’d highly recommend it. You guys put together a really professional product and have a really professional team.”
Why It Matters
Why It Matters
This wasn’t about vanity metrics.
It was about strategic positioning.
In a crowded financial landscape, strategic podcast placement gave Alex and Cost of Glory the leverage to shift perception, gain investor trust, and accelerate market impact – all while keeping the integrity of his message intact.
Strategic Podcast Placement.
Measurable Market Response.
Strategic Podcast Placement.
Measurable Market Response.
As Cost of Glory’s audience reach grew dramatically, it became clear – the message was landing exactly where it needed to.
We Booked Top-Tier Podcasts
As Cost of Glory Saw a 5X jump in audience reach, they quickly knew they were delivering the RIGHT message.
Getting to Aha!
Coming Soon
Take Five
Coming Soon
Alex Petkas - 24 SHOWS
| Show | Host | ||
|---|---|---|---|
| 1 | Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 | Alpha Male Buddhist From Brooklyn Podcast | Miguel | 3,600 |
| 3 | TNT Radio | Johnny Vedmore | 2,300 |
| 4 | The Pete Quinones Show | Pete Quinones | 3,400 |
| 5 | Citizen Podcast | Dan Hollaway | 2,000 |
| 6 | Geopolitics & Empire | Hrvoje Moric | 4,400 |
| 7 | Modern Alchemy | James and Bersabeh Ray | 2,000 |
| 8 | The Art of Manliness | Brett McKay | 444,500 |
| 9 | Quite Frankly | Frank | 1,600 |
| 10 | ManTalks | Connor Beaton | 5,700 |
| 11 | 365 Driven | Tony Whatley | 23,800 |
| 12 | The Grimerica Show | Darren Grimes | 4,600 |
| 13 | Macroaggressions | Charlie Robinson | 11,000 |
| 14 | The Charlie Ward Show | Charlie Ward | 20,000 |
| 15 | History Unplugged Podcast | Scott Rank | 51,600 |
| 16 | Uncommon Sense In Current Times | Peter Demos | 100 |
| 17 | Fan of History | Dan Horning & Bernie Maopolski | 6,000 |
| 18 | ManTalks Podcast (Return) | Connor Beaton | 5,700 |
| 19 | Pelle Neroth Taylor // The Pulse | Pelle Neroth Taylor | 2,300 |
| 20 | The Rob Maness Show | COL. Rob Maness | 1,000 |
| 21 | Getting to Aha! | Darshan Mehta | 2,000 |
| 22 | Softcore History | Dan Regester, Rob Fox | 1,800 |
| 23 | Nephilim Death Squad | TopLobsta Productions | 1,000 |
| 24 | Robert Scott Bell Show Podcast | Robert Scott Bell | 20,800 |
| 25 | William Ramsey Investigates | William Ramsey | 1,000 |
| 26 | Take Five | Pastor Dave Scarlett | 51,700 |
| Total Estimated Listenership Reach: | 673,900 | ||
| Podcast Program Ad Rate Total Value($25/CPMx30min) | $505,425.00 | ||
Work With Us
If you’re a founder, CEO, or visionary leader with a message that moves markets, your story deserves more than exposure – it deserves precision.
At Command Your Brand, we help high-level entrepreneurs secure elite podcast placements that build legacy, establish category authority, and generate real business outcomes.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.