Building Authority in Ancient Coins
Dean Kinzer – Ancient Coin Expert & Founder, Kinzer Coins
Industry: Collectibles & History | Company Type: Ancient Coin Sales & Education | Objective: Building Beginner Authority & Market Visibility
Estimated Reach: Campaign In Progress | Ad Value Equivalent: Campaign In Progress
Breakthrough: Placed on dream show Sports Cards Live, converting baseball card collectors to coin collectors
Industry: Collectibles & History
Company Type: Ancient Coin Sales & Education
Objective: Building Beginner Authority & Market Visibility
Estimated Reach: Campaign In Progress
Ad Value Equivalent: Campaign In Progress
Breakthrough: Placed on dream show Sports Cards Live, converting baseball card collectors to coin collectors
Challenge
Challenge
Dean Kinzer is a recognized authority in ancient coins and the founder of Kinzer Coins, helping collectors hold the past in their hands. With 30,000 Instagram followers and 14,000 on Facebook, Dean had built a loyal community in one of the most specialized niches in the collectibles market. But he knew that building beginner authority was essential for reaching new collectors beyond his existing audience.
The challenge was clear: collectors, history enthusiasts, and gift givers needed to discover him before they could trust him. Without established authority through credible media placements and strong backlinks, even the most knowledgeable experts remain invisible to the audiences who need them most. As an Iraq War veteran with an MBA who had turned his late father’s coin collection into a thriving business, Dean had the expertise and the story. What he needed was a strategic approach to building authority that would make him searchable, discoverable, and positioned as the trusted voice in ancient coin collecting.
Solution
We designed a targeted podcast PR campaign to establish Dean as the definitive authority in ancient coins and collectibles. Our strategy focused on strategic show selection across history, collectibles, and crossover audiences to maximize his authority-building potential.
The campaign included careful preparation and coaching for each appearance, ensuring Dean could translate his deep expertise into compelling conversations that resonated with diverse audiences. A key part of the strategy involved cross-market penetration — placing Dean on shows like Sports Cards Live to reach adjacent collector communities and convert them into ancient coin enthusiasts.
Every placement was chosen to build Dean’s digital footprint, generate valuable backlinks, and reinforce his position as a beginner-friendly authority in a market where trust and expertise are everything.
Results
9 strategic podcast placements across history, collectibles, and crossover audiences — with the campaign still in progress
Campaign in progress — estimated reach and ad value metrics will be calculated upon completion
Increased baseline viewership, interest, and engagement across all of Dean’s platforms during the campaign
Landed dream show Sports Cards Live, successfully converting baseball card collectors into ancient coin enthusiasts
Established Dean as a searchable, discoverable authority in ancient coins through strategic podcast backlinks and media placements
Built a compounding digital foundation of authority that drives organic traffic, new collectors, and sustained business growth
In His Words
In His Words
What these podcasts do is turn you into somebody that is searchable, somebody that is discoverable. You're building a foundation of — this person is somebody worth talking to, somebody worth building a relationship with, somebody worth interviewing. Command Your Brand has done a fantastic job of helping take my level and inch it up continuously to where I have a stronger baseline than I've ever had before of viewership, interest, and commentary in all of the different areas.
Why It Matters
Why It Matters
Dean’s campaign with Command Your Brand is still in progress — but the results so far have been so compelling that he wanted to share his experience now, before the campaign is even complete. That kind of confidence speaks volumes about the value of strategic podcast placement.
For niche market experts like Dean, building authority is not about mass exposure — it is about strategic, targeted placements that establish credibility with the right audiences. Dean’s campaign demonstrates how podcast PR can systematically build beginner authority, improve search visibility, and create lasting digital infrastructure that compounds over time.
Every podcast appearance generates backlinks, creates discoverable content, and reinforces Dean’s position as the trusted authority in ancient coins. The result is an ever-growing foundation of authority that drives organic traffic, attracts new collectors, and sustains long-term business growth.
Strategic Podcast Placement.
Authority That Compounds.
Strategic Podcast Placement.
Authority That Compounds.
As Dean’s authority grows through each strategic podcast placement, the results compound. Each appearance builds on the last — generating new backlinks, expanding his digital footprint, and establishing him as the go-to expert in ancient coins. From history podcasts to collectibles shows to crossover audiences in sports cards, every placement reinforces the foundation of beginner authority that makes Dean searchable and discoverable to the collectors who need him most.
We Booked Top-Tier Podcasts
As Dean Kinzer Builds Authority in Ancient Coins, We Secured 9 Strategic Podcast Placements
The Road to Now
Host: Bob Crawford & Dr. Ben Sawyer
Sports Cards Live
Host: Jeremy Lee
Quite Frankly
Host: Frank
The Rabbit Hole: Conspiracy Theories
Host: Danielle Scott
Richard Syrett's Strange Planet
Host: Richard Syrett
VERITAS TV
Host: Mel Hostalrich
William Ramsey Investigates
Host: William Ramsey
I Came with Fire
Host: Brandon
Conservative Historian
Host: AD Tippet
Dean Kinzer - 9 SHOWS
| # | Show | Host | Tier | Status |
|---|---|---|---|---|
| 1 | The Road to Now | Bob Crawford & Dr. Ben Sawyer | 2 | Published |
| 2 | Sports Cards Live | Jeremy Lee | 3 | Published |
| 3 | Quite Frankly | Frank | 1 | Published |
| 4 | The Rabbit Hole: Conspiracy Theories | Danielle Scott | 2 | Published |
| 5 | Richard Syrett's Strange Planet | Richard Syrett | 2 | Published |
| 6 | VERITAS TV | Mel Hostalrich | 1 | Published |
| 7 | William Ramsey Investigates | William Ramsey | 3 | Published |
| 8 | I Came with Fire | Brandon | 3 | Published |
| 9 | Conservative Historian | AD Tippet | 3 | Booked |
Work With Us
If you are a founder, CEO, or expert looking to build authority and become the go-to voice in your industry, we should talk. Our strategic podcast PR campaigns are built to establish your credibility, expand your reach, and drive measurable business results.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.