Author: jeremy

By Command Your Brand Yes — podcast guesting generates B2B leads, but not the way most founders expect and not on the timeline they hope for. When a founder appears…

How to vet a podcast PR agency: nine questions that expose a bad one before you sign, what good answers sound like, and the red flags to walk away from.

By Command Your Brand A company is ready for podcast PR when it has a clear point of view, a product or service that already converts, a credible founder willing…

For most founders running a $1M–$100M company, podcast PR wins the first dollar and a traditional PR firm wins the dollar after that. Here is the short version: podcast PR…

How long does podcast PR take to work? Expect the first booked interviews within 2 to 4 weeks, the first episodes published and live within 30 to 60 days, and…

For most founders past roughly $250 an hour in personal value, done-for-you podcast guesting is the better choice, and DIY podcast guesting only makes sense at the earliest stage or…

Podcast PR works exceptionally well for professional services firms because they sell judgment a buyer cannot inspect before hiring, through named individuals rather than a brand, to networks they are…

To repurpose podcast appearances, treat each interview as raw material that becomes 20-plus assets: short video clips, audiograms, quote graphics, a written summary or article, newsletter sections, and sales enablement…

What a podcast booking agency costs in 2026 is driven by the model you choose and the caliber of placements you target, not a single flat rate. The two dominant…