Have you ever wondered what happens behind the scenes of a podcast production agency? 

What does it really take to take a podcast from concept to fully produced, ready-to-launch episodes? 

Whether it’s client meetings, planning content, or fine-tuning edits, a podcast agency’s daily operations involve a wide range of tasks and collaboration. 

At Command Your Brand, we manage multiple facets of podcast creation, from developing engaging content strategies to delivering polished, final episodes.

In this article, we’ll give you a peek behind the curtain at a podcast agency, offering insight into how we handle everything from client onboarding to editing workflows, and how we help podcasters choose the right format to resonate with their audience.

Morning: Client Meetings and Strategic Planning

At a podcast production agency, each day typically begins with a series of internal or client-facing meetings. 

These meetings are crucial for setting the tone for the day, understanding client goals, and making sure everyone is aligned on the objectives. 

Here’s how we typically start the day:

Client Kickoff and Onboarding

For new clients, we begin with a comprehensive kickoff meeting. 

This is when we get to know the client’s podcast vision, target audience, and goals. 

We ask questions like:

• What message do you want to convey to your audience?
• Who is your ideal listener?
• What are your podcast’s long-term objectives (e.g., building brand awareness, growing a community, driving sales)?

These conversations help us design a tailored podcast strategy that aligns with their brand and vision.

Content Strategy Development

Once we understand the client’s objectives, we work on developing a content strategy. 

This includes defining the podcast format that will resonate most with their audience. 

Do they want to share stories, conduct interviews, or host a roundtable discussion? 

Each format requires a different approach in terms of preparation, pacing, and editing.

In the content strategy meetings, we discuss:

• Target audience: Who will be listening and why?
• Podcast format: Will it be interviews, storytelling, roundtable, or another format?
• Episode themes: What topics will each episode explore?
• Frequency: How often will episodes be released? Weekly, bi-weekly, or monthly?

By the end of this phase, we’ve usually developed a podcast schedule and a content calendar that outlines each episode’s key elements.

Midday: Choosing the Right Podcast Format

Selecting the right podcast format is essential for audience engagement and long-term success. 

Here at Command Your Brand, we consider the client’s goals and audience to determine which format best fits their needs. 

Let’s take a look at some popular podcast formats:

1. Interview-Based Podcasts

In this format, the host interviews guests—often experts, thought leaders, or influencers. This format is perfect for:

• Podcasts that want to provide insights from industry professionals or influencers.
• Shows where listeners are seeking advice or knowledge from trusted authorities.
• Episodes that introduce new perspectives and voices.

This format is highly engaging and brings diverse opinions and expertise to the table, which often attracts a broader audience.

2. Storytelling Podcasts

Storytelling is about engaging listeners through compelling narratives—whether fictional, personal, or true stories. 

It’s a format that works best for:

• Creating emotional connections with your audience.
• Podcasts that aim to entertain, educate, or inspire listeners with storytelling.
• Genres like true crime, personal development, or narrative fiction.

This format requires a strong narrative voice, high-quality editing, and often background music to enhance the mood of the story.

3. Roundtable Discussions

Roundtable or panel discussions involve a group of people discussing a specific topic. This format thrives on:

• Engaging conversations where multiple perspectives are shared.
• Topics that require debate or diverse opinions, such as politics, current events, or industry trends.
• Episodes that encourage listeners to think critically or laugh along with the hosts.

This format benefits from diverse voices and makes listeners feel like they’re part of an engaging conversation.

4. Solo or Monologue Podcasts

Some podcasts work well with a solo host delivering valuable insights, opinions, or stories. 

These shows are perfect for:

• Hosts who are experts in their field and want to share knowledge directly with their audience.
• Building a personal connection with listeners by offering a more intimate experience.
• Focused topics where one voice is enough to drive the narrative.

After choosing a format, we outline specific episode structures and ensure the format aligns with the client’s branding and style.

Afternoon: Production and Editing Workflows

With content and format decided, the afternoon is often dedicated to production and editing. 

At Command Your Brand, we take pride in delivering high-quality audio that engages listeners and reflects the client’s vision. 

Here’s a breakdown of our typical production workflow:

Pre-Production

Pre-production involves scripting, research, and preparing for the recording sessions. Depending on the format, this can include:

• Interview Preparation: Sending questions and discussion points to guests ahead of time.
• Scripting: For solo or storytelling podcasts, scripting the flow of the episode.
• Scheduling: Coordinating recording times, especially if working with multiple guests or remote interviews.

Recording

Once the pre-production phase is complete, we move on to recording. 

We typically use high-quality microphones, soundproof environments, and the best recording software to ensure the audio is crisp and clear. 

This phase may involve:

• Remote Recordings: For guests located far away, we conduct interviews or discussions over video or audio calls.
• In-Person Sessions: For clients who want to create a more dynamic, face-to-face podcast experience.

Editing and Post-Production

After recording, the editing phase begins. 

This is when we refine the audio, removing long pauses, background noise, and any other distractions. We also:

• Add Music and Sound Effects: Music sets the tone and transitions between segments, while sound effects add drama or emphasis where needed.
• Ensure Consistency: We check audio levels and overall pacing, making sure each episode flows smoothly.

The final product is polished, ensuring the client’s vision shines through and that listeners are fully engaged.

Evening: Launch and Distribution

The last step in a podcast agency’s daily workflow is preparing the episode for launch. This includes uploading the final version to podcast hosting platforms like Apple Podcasts, Spotify, or Google Podcasts. We also:

• Create Engaging Show Notes: These provide a summary of the episode, including key takeaways, timestamps, and any relevant links.
• Promote the Episode: Using social media, email newsletters, and the client’s website to promote the latest episode and engage with listeners.

A day in the life at a podcast production agency like Command Your Brand is filled with creative collaboration, technical production, and strategic planning. 

From client meetings to choosing the perfect podcast format and finalizing the production process, each step is vital for crafting a podcast that resonates with audiences and stands out in a competitive market.

The work may vary each day, but the goal remains the same: to create high-quality, engaging podcasts that elevate our clients’ brands and foster strong connections with their listeners.

Ready to create a podcast that resonates with your audience? 

At Command Your Brand, we specialize in full-service podcast production—from concept to distribution. 

Contact us today to learn how we can bring your podcast vision to life and help you engage your listeners on a deeper level!