A good podcast PR campaign includes seven concrete components: a strategic positioning and messaging foundation, a tiered target-show list built around your buyer (not download counts), professionally written pitches and…
By Command Your Brand Short answer: for founders selling considered, high-trust offers, podcast PR usually wins on cost-per-qualified-conversation, paid ads win on speed and precise targeting, and content marketing wins…
By Command Your Brand Yes — podcast guesting generates B2B leads, but not the way most founders expect and not on the timeline they hope for. When a founder appears…
How to vet a podcast PR agency: nine questions that expose a bad one before you sign, what good answers sound like, and the red flags to walk away from.
By Command Your Brand A company is ready for podcast PR when it has a clear point of view, a product or service that already converts, a credible founder willing…
For most founders running a $1M–$100M company, podcast PR wins the first dollar and a traditional PR firm wins the dollar after that. Here is the short version: podcast PR…
How long does podcast PR take to work? Expect the first booked interviews within 2 to 4 weeks, the first episodes published and live within 30 to 60 days, and…
For most founders past roughly $250 an hour in personal value, done-for-you podcast guesting is the better choice, and DIY podcast guesting only makes sense at the earliest stage or…
Yes, for most CEOs of $1M to $100M+ companies, podcast guesting is one of the highest-leverage marketing channels available, because it puts you in front of qualified, attentive audiences for…
Podcast PR works exceptionally well for professional services firms because they sell judgment a buyer cannot inspect before hiring, through named individuals rather than a brand, to networks they are…
