Why Your Founder Story Is Your Most Valuable PR Asset
Why Stories Move People More Than Data Think about the last time a brand really stuck with you. Was it because of a list of features, or because of a…
How Podcast Guesting Builds Trust Faster Than Any Funnel
In today’s crowded digital world, people are bombarded with sales funnels, ads, and lead magnets. Everyone is competing for attention, and audiences are becoming skeptical. Trust is no longer built…
How to Repurpose a Single Podcast Interview Into 15 Authority Assets
Appearing on a podcast is one of the most powerful ways to build authority, share your expertise, and connect with a targeted audience. But here’s the truth: the interview itself…
What Podcast Hosts Actually Look for in a Great Guest
Why This Matters for Founders and Thought Leaders Thousands of podcasts are launched every year, but most of them are selective when it comes to who they feature. If you…
The Best Podcast Formats for Thought Leaders (and Which to Avoid)
Podcasts have exploded as one of the most powerful ways for thought leaders to connect with audiences. They provide space for long-form conversations, deep storytelling, and authentic human connection that…
How to Measure the ROI of Your Podcast Appearances
Podcast guesting has become one of the most powerful modern PR strategies for founders, coaches, and CEOs. By sharing your story on shows that reach your target audience, you build…
Why Founders Should Choose Podcast Interviews Over Press Releases
For decades, the press release was the centerpiece of public relations. Startups and large corporations alike would draft carefully worded announcements and distribute them to journalists in hopes of securing…
Why the Roman Empire Became My Key to Major Media & Podcast Appearances
Most people don’t approach big podcasts or major media the right way. They think it’s about spreading as many messages as possible. In reality, it’s about finding one powerful message…
Why Your First Media Placement Should Be a Podcast, Not Forbes
Rethinking the “Forbes First” Mindset If you ask most founders, coaches, or CEOs what their dream media placement is, you’ll probably hear: 👉 “I want to be featured in Forbes.”…
The Difference Between Being Known and Being Trusted
Visibility vs. Credibility in 2025 In today’s world, everyone is trying to get noticed. Social media is flooded with “personal brands,” ads are everywhere, and traditional PR still prioritizes mentions…