12 Steps to Launching a Successful Podcast in 2024

In the ever-evolving digital landscape, the podcasting realm has emerged as a powerful conduit for disseminating narratives, insights, and thought-provoking dialogues. As we venture into 2024, the podcasting sphere continues to surge in relevance and influence, drawing attention as a vibrant platform for expression and connectivity.

Renowned media figures and influential personalities echo this sentiment, recognizing the profound impact of podcasts on modern discourse. “Podcasts are the intimate medium of choice,” remarks a renowned journalist, emphasizing the profound connection they forge with audiences worldwide. Indeed, podcasting is a realm where stories find resonance, ideas find wings, and perspectives find unity.

Venturing into the world of podcasting in 2024 means navigating an ever-evolving landscape. Here, we’re your trusted guide, unveiling the intricacies of creating and launching a successful podcast. From navigating hosting platforms to optimizing content for search algorithms, our comprehensive guide covers every crucial step. So, buckle up as we embark on this enriching journey!

Step 1: Set Up Hosting

When you’re stepping into the world of podcasting, think of hosting like laying the groundwork for your online sanctuary. It’s where your podcast will hang its hat and build its fanbase. Jeremy Ryan Slate once said, “Hosting is where your podcast finds its home, its identity, and its audience.”

Now, picking the right hosting platform is key, and for newcomers, Spotify for Podcasters is a fantastic starting point. It’s not just a place to set up your podcast’s audio version; it’s a ticket to possible monetization opportunities. One experienced podcaster even said, “Spotify for Podcasters? It’s the launchpad for creators—giving you all the tools, analytics, and access to millions of listeners.”

Think of Spotify as your podcast’s digital headquarters—a hub where creativity and ease meet. It’s not just a hosting platform; it’s a gateway to turning your podcast dreams into reality. With its user-friendly setup and diverse features, Spotify for Podcasters is like your podcast’s best friend on the road to success.

Step 2: Set Up Your YouTube Channel

Expanding your podcast’s reach means entering the bustling realm of video content, and what better way than creating a YouTube channel? As Gary Vaynerchuk once wisely mentioned, “YouTube is not just a video platform; it’s a global television network.” Embrace this, and your podcast will thank you!

Now, Studio.youtube.com—it’s the control center, the cockpit, if you will, where you steer your YouTube ship. This platform isn’t just a space for your video content; it’s your canvas to craft compelling stories and engage with a massive audience. As an industry expert exclaimed, “YouTube Studio offers creators a suite of tools to curate their brand, optimize content, and expand their reach—think of it as your one-stop creative shop!”

Think of your YouTube channel as the gateway to video success. With YouTube Studio’s array of tools and features, it’s more than just a video management platform—it’s your stage, where your podcast can shine, connect, and captivate audiences worldwide.

Step 3: Set Up Channel Sync on Rumble

In today’s digital landscape, reaching a wider audience is key for any podcast’s success. While YouTube stands as a giant in the video domain, there are concerns about content moderation and freedom of speech. That’s where Rumble enters the scene. With channel sync, it’s like killing two birds with one stone: uploading your content once and showcasing it on both YouTube and Rumble. This doubles your visibility, allowing your content to reach a broader audience.

A noted media analyst  emphasizes, ‘Rumble’s emergence as a platform that respects diverse viewpoints has become crucial in an era of content moderation debates.’ While the integration might not always be seamless, the added distribution through Rumble can be a game-changer in amplifying your podcast’s reach and ensuring that your voice is heard far and wide.

Step 4: Get vidIQ

In the competitive realm of video content, ensuring your podcast videos stand out is paramount. Utilizing tools like vidIQ can significantly amplify your content’s visibility and impact. This powerful resource goes beyond simple video optimization; it provides detailed analytics and tracking, offering a deeper understanding of your content’s performance.

A renowned media influencer affirms, ‘vidIQ’s advanced features not only optimize videos but also offer insights that empower creators.’ Others, highlighted the value of data-driven decisions. Choosing vidIQ’s paid version with the boost option can be a game-changer, providing an edge in your podcasting journey by enhancing your content’s discoverability and engagement.

Step 5: Set Up Your Interview Space

When it comes to crafting captivating podcast episodes, conducting interviews plays a pivotal role. Riverside FM stands out as a reliable platform, offering seamless and high-quality recordings. Jeremy praises its capabilities, stating, ‘Riverside FM ensures a professional and reliable recording experience for both host and guest, a crucial element in producing top-notch content.’

Riverside FM’s unique feature of recording independently on both ends guarantees a smooth and professional podcast recording every time, elevating the overall listening experience for your audience. This allows recordings to not be affected by internet speed, such as with Zoom. It also has a host of features such as transcription that helps to optimize the recording process. 

Step 6: Edit Your Podcast

After recording your interviews, it’s time to edit your podcast. Jeremy Ryan Slate recommends a three-camera edit, which includes the guest, host, and a combination of both. Use Premiere Pro, a popular editing software, along with the AutoPod extension to automate and streamline the editing process.

This combination can bring down the hours of editing to a process that only lasts 10-20 minutes, including the time spent exporting the completed video file.

Step 7: Export and Publish

After polishing your podcast through editing, it’s time for the next steps. To reach diverse audiences, effectively distribute your content, put it out in the right places. Export your podcast as separate audio and video files. Upload the audio version to Spotify for Podcasters and the video to YouTube.

Leveraging platforms like Spotify for Podcasters and YouTube amplifies your message to a wider audience. Don’t forget to craft compelling titles, detailed descriptions, and relevant tags to enhance discoverability and engagement.

Step 8: Optimize Your Videos

To ensure your podcast gains traction on YouTube, optimization is key. Enhance your video’s appeal to captivate a larger audience. Employ the vidIQ plugin to thoroughly analyze and optimize your video’s performance.

Influencers stress the importance of specific elements for YouTube optimization. Compelling titles, detailed descriptions, relevant tags, and captivating thumbnails are pivotal. These elements form the cornerstone of a video’s visibility and ability to attract and engage viewers, helping your podcast stand out in the vast content landscape. 

Optimizing for Title, Description, and Tags is one part of what matters and will help you get “impressions.” However, the secret to views is found in CTR (Click Through Rate), is the secret to views. Many times, CTR can be adjusted by working on the thumbnail.

Step 9: Utilize Video.ai

Enhance your content creation with platforms like vidyo.ai,  a creative ally for diverse content creation. vidyo.ai simplifies the process by automatically generating diverse video formats, such as chapter pieces and shorts.

By customizing these videos to align with your brand, you not only enrich your content library but also foster connections with your audience across diverse social media platforms. You can use the AI process in the software to create shorts/reels as well as smaller segments for your YouTube videos. 

Step 10: Create Show Notes

Enhance the user experience and provide additional information about your podcast by creating show notes. Include the podcast’s graphic, links to the audio and video versions, guest bios, relevant links, and any sponsors for that episode. Embed the YouTube version of the video on your website’s show notes page.

Step 11: Promote Your Podcast

To attract a wider audience and gain traction for your podcast, it’s crucial to promote it across various channels. Utilize social media platforms, email newsletters, guest appearances on other podcasts, and collaborations with influencers to increase your podcast’s visibility.

Step 12: Monitor and Analyze Performance

Regularly monitor and analyze the performance of your podcast to understand what works and what doesn’t. Use analytics tools provided by hosting platforms and YouTube to gain insights into your audience, engagement, and growth. Make adjustments to your content and marketing strategies accordingly.

Conclusion:

Starting a podcast in 2024 can be an exciting and rewarding endeavor. By following the 12 steps outlined in this guide, you can create and launch a successful podcast that attracts a loyal audience.

Remember to focus on high-quality content, optimize for search, and promote your podcast across various channels. With dedication and consistency, your podcast can become a valuable resource and a platform for meaningful conversations. Good luck!

Looking for a step-by-step training on how to implement this? Grab our Video Podcaster’s Edge Course, updated for 2024 to includes the latest AI tools to get the most out of a podcast.