Personal Brand Launch & Visibility Without Compromise
Jenna Capozzi - Founder, Elevate Power
Industry: Women’s Leadership Coaching
Audience: High-Impact Female Leaders 40+
Objective: Brand Launch & Positioning
Estimated Reach: 37,494 podcast listeners
Ad Value Equivalent: $28,000
Breakthrough: Built her authority and launched her brand with clarity, confidence, and third-party validation
Challenge
Challenge
Jenna Capozzi had a powerful vision — to help high-achieving women 40+ step into their next level of power. But her original PR partner backed out at a critical time. She was launching a new brand from scratch, and needed to quickly establish credibility, amplify her message, and find the right audiences.
In a crowded coaching space, it wasn’t enough to be talented. She needed to be heard.
Solution
We created a strategic podcast tour designed to reach high-trust audiences across women’s leadership, empowerment, and midlife transformation.
Each interview gave Jenna a platform to showcase her expertise, speak directly to her ideal clients, and build trust through real, personal conversations – without compromising her voice or values.
Results
22 podcast appearances across aligned leadership and personal development shows
Over 37,000 targeted listeners reached
Brand credibility built without ads or social gimmicks
Positioned as a trusted mentor for women 40+ in business and life reinvention
Increased referrals and visibility in a competitive space
Supported a high-integrity brand launch with lasting media assets
In Her Words
In Her Words
“What I really admired about the Command Your Brand team is really great communication. A willingness to work out ideal situations for each client. They really listen.”
Why It Matters
Why It Matters
Jenna didn’t just want exposure – she wanted the right kind of visibility.
By targeting the exact audiences she served, podcast placements helped her build a coaching brand rooted in connection, authenticity, and trust.
This is how real brands are built – through clarity, consistency, and platforms that actually listen.
Aligned Visibility. Real Credibility.
Jenna launched her brand not through noise, but through precision – and it worked.
We Booked Top Tier Podcast
Inspiring Women Leaders
The Midlife Reinvention: A Power Purpose Play Podcast
Jenna Capozzi -24 Shows
| Show | Host | # of DOWNLOADS | |
|---|---|---|---|
| 1 | Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 | The Woman of Value Podcast | Sandy Weiner | 4,000 |
| 3 | Over 50 & Flourishing | Dominique Sachse | 2,000 |
| 4 | She Means Fitness Businesss | Debra Atkinson | 1,700 |
| 5 | Wickedly Smart Women | Anjel Hartwell | 2,000 |
| 6 | Inspiring Women Leaders | Dr. Adam Harrison | 4,000 |
| 7 | The Midlife Reinvention: A Power Purpose Play Podcast | Kavita Ahuja | 97 |
| 8 | Dear Midlife... | Shelby Bybee and Trinity Greenfield | 2,000 |
| 9 | Ask Brien Show | Peter Bronstein and Traci DeForge | 45 |
| 10 | Wings of Inspired Business | Melinda Wittstock | 2,600 |
| 11 | Forever Fit with Carol Covino | Carol Covino | 2,000 |
| 12 | IG LIVE | David Meltzer | 1,000 |
| 13 | The Wellness Revolution Podcast | Amber Shaw | 63 |
| 14 | Start With A Win | Adam Contos | 267 |
| 15 | WIL Talk (Women in Leadership Talk) | Vicki Bradley | 2,000 |
| 16 | R.E.A.L. Moms Podcast! | Shae Spitz | 45 |
| 17 | The Eric Mueller Show | Eric Mueller | 4,000 |
| 18 | The Thoughtful Entrepreneur | Josh Elledge | 428 |
| 19 | The Cubicle to CEO Podcast | Ellen Yin | 6,100 |
| 20 | The Elle Russ Show: Confidence, Intention, Success, and Health | Elle Russ | 132 |
| 21 | Clear Intentions | Diane Boden | 279 |
| 22 | Lead To Greatness Podcast | Cedric Francis | 2000 |
| 23 | Win Make Give | Ben Kinney & Chad Hyams | 738 |
| Total Estimated Listenership Reach: | 37,494 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | |||
Work With Us
If you’re a coach, consultant, or visionary founder launching something new – you don’t need generic promotion. You need real positioning.
At Command Your Brand, we help high-level entrepreneurs secure podcast placements that launch brands, establish authority, and generate lasting impact.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.