Political Marketing Strategist & Business Growth Expert
Phillip Stutts — Founder, Go BIG Media & Win BIG Media
Industry: Marketing, Political Strategy, Business Growth
Profession: Author, Agency Founder, Media Strategist
Objective: Reposition Message for Book Launch
Campaign Focus: Business visibility, not political commentary
Estimated Reach: 470,700+ podcast listeners
Ad Value Equivalent: $353,025
Breakthrough: Positioned as a business-focused authority during a high-stakes national book launch
Challenge
Challenge
Phillip Stutts entered the campaign with a unique advantage — and a unique obstacle. With more than two decades in political marketing and over 1,000 campaign victories, he already had national media experience. But with the launch of Fire Them Now, he faced a different challenge entirely.
The public needed to understand that his book was about business marketing, not politics. In a highly polarized environment, even a small framing error could shift attention away from the book’s core message.
Phillip needed a visibility strategy that both elevated his authority and repositioned him for the business world, ensuring the book reached founders, marketers, and growth-driven audiences — not political commentators.
Solution
Command Your Brand engineered a targeted podcast placement campaign designed to reframe Phillip’s expertise for the audiences that mattered most. Instead of political media, we prioritized entrepreneurial, business, marketing, and leadership platforms.
Each appearance was selected for alignment with Fire Them Now — a book exposing the lies digital marketers tell and showcasing proven strategic principles drawn from political advertising.
By crafting message clarity, refining talking points, and securing high-authority business podcasts, Phillip entered the business conversation as an expert in precision marketing, not political analysis.
Results
24 business-aligned podcast interviews
470,700+ total listeners reached
$353,025 estimated ad value via earned media
Reframed as a business strategy authority
Strengthened credibility for Fire Them Now
Shifted public perception away from politics and toward marketing expertise
Expanded visibility for both Go BIG Media and Win BIG Media
Built long-form educational assets for multi-platform repurposing
In His Words
In His Words
“In my first book, when no one knew who I was, I hired you guys to help me get myself out there in the podcast world - and you did such a bang-up job. It helped launch everything, and I was able to leverage that into a million other things.
You introduced me to Mike Dillard, whose podcast is insanely good, and he and I became friends. He blurbed this new book, and that never would have happened without you and that introduction.
For everybody out there trying to get a book out or get PR for anything and wants to get on podcasts — I had an incredible experience with you guys.”
Why It Matters
Why It Matters
Phillip’s campaign required more than visibility — it required message transformation. Podcasts offered the ideal medium for deep conversations, strategic nuance, and audience trust.
These interviews weren’t transactional promotions. They were opportunities to re-educate the market, reshape perception, and introduce Phillip to founders and marketers who value depth over noise.
Command Your Brand provided the stage precision, message clarity, and strategic placement that allowed Phillip to enter the business world with immediate credibility.
Strategic Podcast Placement. Real Market Authority.
Phillip’s message didn’t just reach the audience — it reframed how they saw him.
We Booked Top-Tier Podcasts
Everyone Hates Marketers
LISTEIN HERE
Leadership Happy Hour
LISTEIN HERE
Phillip Stutts - 24 SHOWS
| Show | Host | Est Reach | |
|---|---|---|---|
| 1 | Onward Nation | Stephen Wossner | 1000 |
| 2 | Growth Now Movement | Justin Schenck | 1000 |
| 3 | Art of Charm | AJ | 265000 |
| 4 | Leaders in the Trenches | Gene Hammett | 2000 |
| 5 | Concsious Millionaire | JV Crum | 3000 |
| 6 | Self Made Man | Mike Dillard | 10000 |
| 7 | Bacon Wrapped Business | Brad Costanzo | 3000 |
| 8 | Growth Experts | Dennis Brown | 2300 |
| 9 | Success Profiles | Brian Wright | 4000 |
| 10 | Real Marketing Real Fast | Doug Morneau | 1000 |
| 11 | The Real Brad Lea is Dropping Bombs | Brad Lea | 8500 |
| 12 | No Quit Living | Chris Wirth | 1000 |
| 13 | Online Marketing Strategies Podcast Show | Phil Adair | 1000 |
| 14 | Leadership & Loyalty Podcast | Dov Baron | 3000 |
| 15 | Build Your Network | Travis Chappell | 20400 |
| 16 | Business Owners Radio | Craig Moen & Shye Gilad | 6000 |
| 17 | Everyone Hates Marketers | Louis Grenier | 9000 |
| 18 | Leadership Happy Hour | Chip Lutz, CSP | 6100 |
| 19 | Thrivetime Show | Business School without the BS | Clay Clark | 96500 |
| 20 | Purpose Driven Entrepreneur | Matt Brauning | 15000 |
| 21 | Donnie's Success Stories | Donnie Boivin | 1100 |
| 22 | Growth Mindset University | Jordan Paris | 1000 |
| 23 | Entrepreneur Hour | Chris Harris | 1000 |
| 24 | Ace Weekly | Andrew Evans | 7100 |
| 25 | Join Up Dots | David Ralph | 1700 |
| Podcast Program Est. Total Reach | 470,700 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $353,025 | ||
Work With Us
If you’re an author, founder, or industry leader with a message that deserves a bigger stage, your visibility needs precision — not guesswork.
At Command Your Brand, we engineer podcast PR campaigns that place you on the right shows, sharpen your message, and build lasting authority in your market.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.