Podcast v. Radio Stats

“Radio can get me in front of 1 Million listeners, what can podcasts get me?”

You’ve been lied to.

I recently got in a conversation with someone trying to hold podcasts and radio to the same standard. I was explaining how important the niche is, but the person kept talking about needing to be in front of the biggest audience possible.

Looking At the Numbers…

 

🕵️ Myth 1: Radio can get me in front of millions of listeners.
💡 Truth: Radio uses two main methods to get listener data: Diaries and the Portable People Meter (PPM).

Sample sizes of the population are selected, usually 1,000 people are asked to keep a diary of what they listen to, usually for getting paid a couple of bucks for their participation.

In the PPM method, volunteers (usually 1,000) are given a device that looks like a beeper and can figure out what that individual listening to.

The data collected is then multiplied by the population in that city to give you the total listener base.

😳 I was so shocked, I reached out to an industry contact and got the following response:

“Diaries Jeremy. They give a statistical number of people (typically about 1,000) a diary to fill out with what they listened to each day. Corruptible and old fashioned.”

 

🕵️ Myth 2: Only go on big podcasts.
💡 Truth: Niching is way more valuable because you can select the exact type of audience you want to be in front of, creating better ROI.

The bottom line: Radio doesn’t know who’s listening. Podcasts know exactly who is listening, and those numbers are tracked in public charts.

Don’t let the lie confuse you. Get on podcasts and grow.

Want to change the playing field?

The team at Command Your Brand can help you do that, book a call below to see how.

🕵️ Myth 2: Only go on big podcasts.

💡 Truth: Niching is way more valuable because you can select the exact type of audience you want to be in front of, creating better ROI.

The bottom line: Radio doesn’t know who’s listening. Podcasts know exactly who is listening, and those numbers are tracked in public charts.

Don’t let the lie confuse you. Get on podcasts and grow.

Want to change the playing field?

The team at Command Your Brand can help you do that, book a call below to see how.

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