Hormone Health Advocate & Founder
Ricky Brandon – Co-Founder, Hormone Balance Centers
Industry: Hormone Health & Functional Wellness
Profession: Health Coach, Educator, Entrepreneur
Objective: Build National Authority & Share Transformational Story
Estimated Reach: 181,200+ podcast listeners
Ad Value Equivalent: $135,900
Breakthrough: Positioned as a trusted voice in hormone health and integrative care
Challenge
Challenge
Ricky Brandon co-founded Hormone Balance Centers alongside his wife Candy after years of frustration with conventional care. Despite developing a breakthrough system combining traditional and alternative approaches to hormone therapy, Ricky faced a tough challenge: visibility.
He had the story. He had the results. But he had no media presence — and no scalable way to share his message with the right audience. He needed clarity, credibility, and consistent reach in a saturated health space.
Solution
Command Your Brand launched a curated podcast PR campaign to elevate Ricky’s voice across wellness, men’s health, hormone education, and midlife optimization spaces.
Each show was handpicked based on alignment with Ricky’s personal journey, clinical perspective, and ability to engage listeners seeking real transformation.
From menopause to metabolic health, Ricky was placed on platforms where his message could resonate and convert — building both impact and inbound interest.
Results
16 expert podcast interviews in health, aging, and hormone optimization
181,200+ total podcast listeners reached
$135,900 estimated ad value via earned media
Positioned as a leading advocate for natural hormone replacement therapy
Created long-form podcast content used across sales, social, and education
Audience trust increased, with inbound traffic and discovery across platforms
In His Words
In His Words
“I went from never doing podcasts to being treated like a trusted expert. These weren’t fluff interviews — they were deep, real, and perfectly matched to what we do. Command Your Brand didn’t just get me on podcasts — they helped shape how I show up.”
Why It Matters
Why It Matters
Hormone health is complex. It requires trust, repetition, and education — not short-form noise.
By anchoring Ricky’s voice on thoughtful, high-authority podcasts, Command Your Brand helped him become more than a practitioner — he became a teacher, a story, and a brand.
These appearances created lasting assets — not just airtime.
Strategic Podcast Placement. Real Wellness Authority.
Ricky’s message didn’t just reach midlife audiences — it changed how they think.
We Booked Top-Tier Podcasts
Wise Health For Women Radio
Ricky Brandon - 16 SHOWS
| Show | Host | Est Reach |
|---|---|---|
| 1 Command Your Brand Show | Jeremy Slate | 2,000 |
| 2 Women's Health, Wisdom, and. . . WINE! | Dr. Laurena White | 2,000 |
| 3 Wise Health For Women Radio | Linda Kreter | 2,000 |
| 4 The Over 40 Alpha Podcast | Funk Roberts | 2,000 |
| 5 Let's Talk Wellness Now | Dr. Deb | 2,000 |
| 6 Therapeutic Food Solutions | Marian Mitchell | 2,000 |
| 7 The Natural Health Rising Podcast | Rachel Smith | 3,300 |
| 8 The Menopause Mindset | Sally Garozzo | 2000 |
| 9 THE EXPLODING HUMAN with Bob Nickman | Bob Nickman | 2,000 |
| 10 Mastering Menopause | Kathy Cote | 2,000 |
| 11 Forever Fit with Carol Covino | Carol Covino | 2,000 |
| 12 Health Power | Lisa Davis | 2,000 |
| 13 Finding Genius Podcast | Richard Jacobs | 2000 |
| 14 Learn True Health | Ashley James | 24,600 |
| 15 Modern AgingHormonally Speaking | Christine Garvin | 2,300 |
| 16 The Keto Diet Podcast | Leanne Vogel | 127,000 |
| Podcast Program Est. Total Reach | 181,200 | |
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $135,900.00 | |
Work With Us
If you’re a wellness leader, educator, or founder with a mission that matters, visibility isn’t optional — it’s foundational.
At Command Your Brand, we engineer podcast tours that build trust, sharpen your story, and place you in the rooms that convert.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.