B2B Influence Beyond the Platform
Shay Rowbottom - CEO, Rowbottom Marketing
Industry: Video Marketing & Thought Leadership
Profession: Video Creator & Influencer
Objective: Expansion beyond LinkedIn and thought leader visibility
Estimated Reach: 63,000+ podcast listeners
Ad Value Equivalent: $47,250
Breakthrough: Booked on top industry shows beyond LinkedIn to elevate personal brand
Challenge
Challenge
Shay Rowbottom built her name as the #1 LinkedIn video influencer – but she knew that platform dominance wasn’t enough. She had recently evolved her product offering and needed more authority outside of LinkedIn to support her next chapter.
She came to Command Your Brand not just for visibility, but for precise positioning – getting in front of the right B2B and leadership audiences that could elevate her brand’s reach and reputation.
Solution
We launched Shay into a high-level podcast campaign that went beyond LinkedIn and into strategic shows in branding, entrepreneurship, B2B marketing, and executive influence.
With a clear message and carefully selected shows, Shay was able to build trust with new audiences while reinforcing her thought leadership across multiple industries.
Results
26 top-tier podcast interviews across marketing, influence, and executive leadership
63,000+ estimated total listeners
$47,250 in earned media value
Booked on industry-leading shows including:
- Women in Power with Elena Cardone
- The Dan Lok Show
- Digital Trends LIVE
Expanded authority beyond LinkedIn into mainstream marketing conversations
Strengthened visibility, reputation, and trust among ideal B2B audiences
In Her Words
In Her Words
“The Command Your Brand team has been incredible at getting me in front of the right people. They asked all the right questions up front, made sure the podcasts were a perfect fit, and kept communication clear and consistent throughout. Thanks to them, I’ve landed interviews with top hosts like Elena Cardone and Dan Lok - and it’s already helping me level up my company.”
Why It Matters
Why It Matters
Influence doesn’t stop at one platform. Shay’s evolution as a brand leader required a strategic leap – one that positioned her as a voice worth listening to across multiple industries.
This campaign wasn’t just about visibility. It was about engineering credibility, cross-platform trust, and next-level authority for the next phase of her career.
Strategic Podcast Visibility. Cross-Platform Influence.
From LinkedIn’s #1 video creator to a go-to expert across B2B media.
We Booked Top Podcasts
Shay saw FAST results, working with a few of the hosts as clients and increased inbound traffic to their programs.
B2B Revenue Leadership
LISTEN HERE
The Fearless Launching Show
LISTEN HERE
Make It Happen Mondays – B2B Sales Talk
LISTEN HERE
The Project EGG Show: Interviews With Entrepreneurs
LISTEN HERE
Authentic Influencer Podcast
LISTEN HERE
Girl CEO Podcast
LISTEN HERE
Scaling Up
LISTEN HERE
The Action Catalyst
LISTEN HERE
Self Made Podcast
LISTEN HERE
Make Yourself Podcast
Marketing Geeks
LISTEN HERE
The Dan Lok Show
LISTEN HERE
Be Real Show
LISTEN HERE
The Agents of Change
LISTEN HERE
Real Marketing Real Fast
LISTEN HERE
Shay Rowbottom - 24 SHOWS*
| Show | Host | Est Reach | |
|---|---|---|---|
| 1 | B2B Revenue Leadership | Brian Burns | 500 |
| 2 | Entrepreneur Hour | Chris Harris | 1000 |
| 3 | The Project EGG Show: Interviews With Entrepreneurs | Ben Gothard | 1000 |
| 4 | Onward Nation | Stephen Woessner | 1000 |
| 5 | The Fearless Launching Show | Anne Samoilov | 1000 |
| 6 | Edge of the Web | Erin Sparks | 3300 |
| 7 | Online Marketing Strategies Podcast Show | Phil Adair | 1000 |
| 8 | Women in Power | Elena Cardone | 5000 |
| 9 | Internet Marketing | Andy White | 1000 |
| 10 | Make It Happen Mondays - B2B Sales Talk | John Barrows | 1000 |
| 11 | Real Marketing Real Fast | Doug Morneau | 1000 |
| 12 | Be Real Show | Travis Huff | 1300 |
| 13 | Marketing Geeks | Justin Womack | 1000 |
| 14 | Make Yourself Podcast | Jill Brady and Amelia Lyon | 1000 |
| 15 | Digital Trends | 12000 | |
| 16 | Growth Mindset University | Jordan Paris | 1000 |
| 17 | The Agents of Change | Rich Brooks | 10000 |
| 18 | Shane Barker's Marketing Madness Podcast | Shane Barker | 1300 |
| 19 | Scaling Up | Elizabeth Hartke | 1000 |
| 20 | Marketer of the Day | Robert Plank | 2100 |
| 21 | Confessions of a Marketer | Mark Reed-Edwards | 1000 |
| 22 | Unstructured | Eric Hunley | 1000 |
| 23 | Video Marketing Mastery | Todd Hartley | 1000 |
| 24 | Dan Lok Show | Dan Lok | 10000 |
| 25 | Self Made Podcast | Jessica Herrin | 1000 |
| 26 | The Action Catalyst | Dan Moore | 1000 |
| 27 | Girl CEO Podcast | Ronne Brown | 500 |
| Podcast Program Est. Total Reach | 63,000 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $47,250 | ||
Work With Us
If you’re a founder, creator, or executive with a mission that’s ready to scale beyond your current platform – your story deserves strategic placement.
At Command Your Brand, we engineer podcast campaigns that place your message where it matters most: in front of the right audiences, on the right shows, at the right time.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.