PR Has Evolved—Have You?
If you hear the words “PR” and think of red carpets, press releases, and hoping for a feature in Forbes… it’s time to update your strategy.
Podcast PR is the modern evolution of publicity for entrepreneurs, experts, authors, and founders.
It skips the traditional gatekeepers and gets your message directly into the ears of engaged, niche audiences—all while positioning you as the go-to expert in your space.
So, what is podcast PR, how does it work, and why is it one of the most powerful (yet underused) tools in personal branding and business growth?
Let’s dive in.
What Is Podcast PR?
Podcast PR (Public Relations) is the strategic process of getting featured as a guest expert on established podcasts that align with your audience, message, and business goals.
Rather than trying to “go viral” or chase mainstream media attention, podcast PR helps you:
- Get booked on curated shows
- Share your story and expertise in long-form conversations
- Drive qualified leads and sales through strategic calls to action
- Build lasting authority in your niche
It’s visibility with depth—and that’s why it works so well.
Why Podcast PR Works in 2025 (and Beyond)
Podcasting is no longer niche—it’s mainstream media with trust baked in. As of 2025:
- There are over 5 million podcasts and 460+ million global listeners
- 80% of podcast listeners stay for most or all of an episode
- Listeners are highly engaged, loyal, and ready to act
When you appear on a podcast, you’re being welcomed into an intimate space where people are listening intentionally—not scrolling, swiping, or zoning out.
Podcast PR leverages this trust and attention to:
- Position you as a thought leader
- Build connection through storytelling
- Guide listeners to take meaningful next steps
How Does Podcast PR Work?
Here’s a breakdown of how a professional podcast PR campaign works—especially when you partner with a team like Command Your Brand.
- Positioning Your Message
Before any outreach happens, we help you clarify your core message, unique angle, and signature story.
This isn’t just about what you do—it’s about:
- What transformation you provide
- Who your ideal audience is
- Why you stand out from the noise
Example:
A business coach becomes “The Anti-Hustle CEO” with a focus on sustainable growth for overwhelmed founders. Clear, unique, and relevant.
2. Identifying Target Podcasts
Next, we curate a list of high-quality shows that align with:
- Your industry or niche
- Your ideal client’s interests
- Your desired level of authority
We don’t pitch any show that says “yes”—we pitch the right shows that move your brand forward.
Example:
A health entrepreneur isn’t just pitched to “wellness” podcasts—they’re matched with biohacking, longevity, or peak performance shows based on their brand goals.
3. Crafting Your Podcast Pitch
Our team creates a custom media pitch that positions you as a high-value guest. This includes:
- Suggested episode titles
- Key talking points
- Previous media/credibility highlights
- Why your message is a great fit for the host’s audience
This increases booking rates and builds trust with top-tier hosts.
4. Booking and Preparing You for Interviews
Once booked, we help you prep like a pro so you:
- Tell your story in a way that connects
- Drop value bombs that showcase your authority
- Use a compelling call to action to drive listeners to your funnel
You’ll also get media training, interview coaching, and tech tips so you shine on every episode.
5. Post-Interview Amplification
The work doesn’t stop when the mic goes off.
After your interview airs, we show you how to repurpose it across your content ecosystem:
- Social media clips
- Blog articles (like this one!)
- YouTube videos
- Email newsletters
- Audiograms
Plus, each podcast creates evergreen SEO value—through backlinks in show notes, mentions on Google Podcasts, and links from host websites.
What Podcast PR Is Not
Let’s clear this up:
It’s not buying ads on a podcast
It’s not “pay-to-play” media spots
It’s not guest blogging
It’s not influencer shoutouts
Podcast PR is earned media—you’re being invited because your story adds real value to an existing audience. That’s what makes it authentic, and that’s why it converts.
Who Should Use Podcast PR?
Podcast PR works best for:
- Entrepreneurs scaling their personal brand
- Coaches or consultants with high-ticket offers
- Authors launching or promoting a book
- Agency owners wanting to build thought leadership
- Startup founders looking to attract investors or partners
- Mission-driven experts ready to grow their platform
Whether you’re selling a service, a story, or a movement—podcast PR can amplify it.
Real Example: From Unknown to In-Demand Authority
One of our clients, a corporate burnout coach, had zero media coverage and was just starting her personal brand.
We helped her:
- Clarify her story and framework
- Land 15 podcast interviews in 90 days
- Drive over 600 targeted leads to a free burnout quiz
- Close 4 new $10K clients from podcast listeners
She now gets inbound invites weekly—and didn’t post a single TikTok to make it happen.
Benefits of Podcast PR at a Glance
Builds trust faster than ads or cold outreach
Grows your personal brand with depth
Drives evergreen traffic and SEO
Attracts aligned clients and collaborators
Saves time vs. daily content creation
Positions you as a category leader—not just another voice
So… Is Podcast PR Right for You?
If you’re tired of shallow visibility tactics and ready for meaningful media that drives real results, podcast PR is the next move.
But don’t just show up anywhere—show up with strategy.
At Command Your Brand, we help entrepreneurs and thought leaders like you:
- Craft a world-class message
- Get booked on top shows in your niche
- Leverage interviews for long-term authority and ROI
Let’s get you on the mic—and into the minds of your ideal audience.
