Independent Film Breakthrough & National Awareness
Whitney & Brandon Cawood - Filmmakers, To Dye For
Industry: Parenting, Film & Public Health
Project Type: Independent Documentary
Objective: National Visibility & Community Impact
Estimated Reach: 106,557 podcast listeners
Ad Value Equivalent: $79,500
Breakthrough: Launched their film into public consciousness and secured national attention without traditional PR support
Challenge
Challenge
When Whitney and Brandon Cawood uncovered their child’s sensitivity to synthetic dyes, they set out to create To Dye For – a grassroots documentary exposing the dangers of food dyes through scientific insight and personal stories.
But with no PR firm, no marketing team, and everything riding on their shoulders, the challenge was clear: how do two independent filmmakers break through to a national audience, gain credibility, and generate real-world awareness for their mission?
Solution
We designed a curated podcast campaign tailored for high-trust audiences – from parenting and health-conscious communities to educational platforms that cared deeply about the message.
Each interview became a platform to share the Cawoods’ personal journey, scientific findings, and deeper story behind the film – without sacrificing their authenticity or creative direction.
Results
11 high-impact podcast placements across health, parenting, and clean-living channels
Over 100,000 listeners reached during the launch window
Built grassroots momentum around the film’s message
Earned national credibility as indie filmmakers tackling a public health issue
Reduced pressure on the filmmakers while they focused on the film’s release and impact
In Their Words
In Their Words
"It was eye-opening. Everything in this film has been on our backs, and it was nice to have somebody like Command Your Brand as part of the team. We could kind of take that off our plate and keep focusing on what we were doing. You guys treated us like gold."
Why It Matters
Why It Matters
This was more than a PR campaign — it was a mission amplifier.
For independent creators with an urgent message, strategic podcast placement created the momentum they needed to be heard, validated, and trusted — without compromising control or budget.
The result: national reach, public awareness, and a growing movement around the hidden dangers of synthetic dyes.
Independent Message. National Reach.
As awareness of To Dye For spread across the country, the Cawoods gained more than exposure – they gained momentum.
We Booked 10+ Top Podcasts
Culture Apothecary
Learn True Health
LISTEN HERE
The Cawoods | 9 Shows
| Show | Host | # of DOWNLOADS | |
|---|---|---|---|
| 1 | Command Your Brand Show | Jeremy Ryan Slate | 2,000 |
| 2 | Hot Marriage. Cool Parents. | Jamie Otis and Doug Hehner | 21,000 |
| 3 | Chick Chat: The Baby Chick Podcast | Nina Spears | 1,800 |
| 4 | Documentary First | Christian | 500 |
| 5 | The 1000 Hours Outside Podcast | Ginny Yurich | 9,900 |
| 6 | Culture Apothecary | Alex Clark | 21,000 |
| 7 | How's Your Health? Podcast with Jaymie Icke | Jaymie Icke | 10,000 |
| 8 | Learn True Health | Ashley James | 29,800 |
| 9 | Minimalist Moms | Diane Boden | 11,700 |
| 10 | Boundless Body Radio | Casey Ruff | 857 |
| Total Estimated Listenership Reach: | 106,557 | ||
| Podcast Program Ad Rate Total Value($25/CPM*30Min) | $79,500.00 | ||
Work With Us
If you’re a filmmaker, creator, or founder with a message that demands attention — you don’t need noise. You need precision.
At Command Your Brand, we help passionate leaders break through the media clutter with elite podcast placements that connect, convert, and build real impact.
The Real Value of Podcast Visibility
This isn’t a one-minute ad. It’s thirty minutes of stage time where you’re the authority.
To quantify that, we compare it to standard podcast advertising rates. A 60-second ad typically runs $25 per 1,000 listeners.
If a show reaches 30,000 listeners, that’s $750 for a single ad.
Now extend that across a 30-minute featured interview.
That airtime is worth $22,500 by ad standards — but instead of a commercial, the episode is about you.
Apple Podcasts data shows listeners stay for 80% or more of each episode. That means they’re hearing your story, your message, and your offer.
This is visibility with gravity. Presence that builds trust.
And value that compounds long after the episode ends.
That’s authority, trust, and time working together to create real ROI.