About This Episode: 151 Avoid This Fatal Branding Mistake
In this episode, Kara Goldin shares her unfiltered journey from a tech executive to creating a groundbreaking brand focused on solving a common problem: making water taste better.
Discover the critical branding error you must avoid to build a successful, authentic brand.
Kara emphasizes the power of authenticity and the importance of staying true to your core message. She sheds light on the challenges of pivoting a brand’s messaging and the necessity of taking your audience along for the ride.
Learn from her experiences as she navigated through obstacles, all while maintaining transparency and staying engaged with her audience.
CHAPTERS:
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- 0:00 – Jeremy introduces today’s guest, Kara Goldin
- 0:52 – Kara talks about her company, Hint Water
- 4:28 – Kara discusses the importance of solving a problem
- 6:36 – How to pivot your brand in a real and authentic way
- 10:38 – Differentiating yourself from others in your market
- 13:43 – How do you decide what your brand stands for
- 20:46 – Can a brand change without alienating their audience
- 27:06 – What Kara is Most Excited About Right Now
- 33:45 – Outro
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Find out more about Kara:
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