How Podcast Guests Influence Purchasing Decisions in 2025
For founders, coaches, CEOs and experts building their personal brand, guesting on podcasts is no longer just a visibility play. In 2025, it is a strategic lever capable of moving…
The Business-to-Business Podcast Boom: Stats B2B Brands Need to Know
The business-to-business world is undergoing a major shift. What used to be dominated by trade shows, cold emails, and LinkedIn ads has evolved into something more human and more powerful:…
Why Podcast Guesting Is Now a Top-Tier PR Channel (According to the Data)
Public relations has changed dramatically in the last few years. In 2025, podcast guesting has become one of the most powerful tools for thought leaders, entrepreneurs, and brands who want…
The 2025 Podcast Revenue Landscape: Who’s Profiting and How
Podcasting in 2025 has evolved from a creative outlet into a serious business ecosystem. What began as an alternative media form has matured into a global, data-driven marketplace worth billions. …
The Impact of Video Podcasts in 2025: Engagement & Reach Data
Podcasting in 2025 has evolved far beyond audio. Audiences are no longer satisfied with just listening; they want to see, connect, and interact. Video podcasts have turned into one of…
Podcast App Usage in 2025: Top Apps by Market Share
Podcasting in 2025 is more dynamic than ever. With new platforms entering the scene and listener habits evolving, the competition among podcast apps has become fierce. Spotify, Apple Podcasts, and…
Which Devices Are People Using to Listen to Podcasts in 2025?
In 2025, podcast listening is no longer limited to one platform or device. People now tune in through phones, cars, smart speakers, and even watches. As podcasting continues to grow,…
The State of Podcast Monetization in 2025
Podcasting in 2025 is not just a storytelling medium; it’s a thriving global economy. What started as a passion project for many creators has evolved into one of the most…
What Makes a Podcast Go Viral in 2025? (According to the Data)
Every podcaster dreams of that viral moment, the one that catapults their show into the spotlight, floods it with new listeners, and creates lasting authority. But what actually makes a…
How Long Should a Podcast Episode Be in 2025? (Data-Driven Answer)
One of the most common questions for podcasters, brands and thought leaders today is: How long should a podcast episode be in 2025? With more podcasts launched each year and…