How to Move Your YouTube Channel to a Brand Account: A Step-by-Step Guide

How to Move Your YouTube Channel to a Brand Account: A Step-by-Step Guide

In a digital world where having a strong online presence is crucial, migrating your YouTube channel to a brand account can offer much-needed versatility and improved management options.

But how do you go about making this switch?

This guide will walk you through the process step-by-step, ensuring that you don’t miss a beat during this important transition.


Why Move to a YouTube Brand Account?

Transitioning to a YouTube brand account comes with numerous benefits. Unlike personal YouTube accounts, brand accounts offer enhanced features like multiple managers, streamlined analytical tools, and better control over your channel’s content. The ability to have multiple contributors or managers is especially useful for businesses, allowing for a more collaborative workflow. If your online presence and brand identity matter to you, a YouTube brand account is the way to go.


Creating a New Channel and Converting it into a Brand Account

To begin, you’ll need to create a new YouTube channel. Go to and select “Create a new channel.” Once your new channel is created, you’ll need to convert it into a brand account. This can be done by following these steps:

  1. Navigate to your Channel Settings on the new channel.
  2. Locate the “Advanced” settings section and find the “Link account with a Google+ page” option.
  3. Select the option to convert your new channel into a brand account.
  4. Make sure to name your new brand account appropriately to reflect your brand’s identity, not using any placeholder or filler names.


Step-by-Step Process to Move Your Channel to a Brand Account

Once you’ve set up your brand account, you’re ready to migrate your existing YouTube channel. Here’s the step-by-step process:

  1. Sign in to YouTube using the account associated with the channel you want to move.
  2. Go to Settings, then click on Advanced Settings.
  3. Under the “Move channel to a Brand Account” section, click on Move.
  4. Select the brand account you want to transfer your channel to. You may need to verify this action using double opt-in confirmation on your mobile device.
  5. Confirm your selection and hit ‘Move Channel’.
  6. Your channel will now be associated with your brand account.


Managing Permissions in Your YouTube Brand Account

One of the main benefits of having a brand account is the ability to manage multiple users. To manage permissions:

  1. Head over to YouTube Studio and click on Settings.
  2. Select Permissions from the menu and click on Manage Permissions.
  3. Click on the Invite New User button and enter the email addresses of the people you want to add.
  4. Choose their role (Owner, Manager, Communications Manager) and click Invite.
  5. Your invited users will receive an email to accept the invitation and can start managing the channel as per their given role.


Tips for Naming Your YouTube Brand Account

Choosing the right name for your YouTube brand account is crucial. A good name should reflect your brand identity clearly and be easily searchable. Avoid using placeholder names that do not convey who you are or what you do. Think long-term as changing your brand name later can be cumbersome and may confuse your audience.


Final Thoughts and Additional Resources

Switching to a YouTube brand account is a smart move for any content creator or business looking to maximize their online engagement. Not only does it offer better management tools, but it also allows for enhanced brand identity and broader collaboration through multiple managers.

If you find any part of the process confusing, consider revisiting this guide or watching video tutorials for visual aid.

Good luck with your channel migration!


Ready to Elevate Your YouTube Presence?

Moving your YouTube channel to a brand account is a crucial step for maximizing your online presence and streamlining your content management. With this step-by-step guide, you’re well on your way to reaping the benefits of enhanced features and collaborative tools.

But why stop there?

At Command Your Brand, we’re dedicated to helping you take full advantage of your digital platforms. Whether you’re a content creator or a business, our team of experts is ready to assist you in optimizing your brand account for maximum impact.


Don’t navigate this journey alone. Schedule a FREE CONSULTATION with our team and let us help you unlock the full potential of your YouTube brand account.

Book your call and start commanding your brand with confidence!

Elevate your YouTube channel to new heights with Command Your Brand!

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