Podcasting and Video: Should You Film Your Podcast or Just Stick to Audio? -

Podcasting has grown significantly in recent years, with millions of shows covering everything from personal stories to industry insights.

Traditionally, podcasts have been an audio-only medium, offering listeners the flexibility to tune in while on the go.

But with the rise of video platforms like YouTube and the growing popularity of video podcasts, creators are now faced with a new question: Should they film their podcast or just stick to audio?

In this post, we’ll explore the pros and cons of podcasting with video and audio, helping you decide what’s best for your content, audience, and brand.

By the end of this article, you’ll have a clearer understanding of whether adding video to your podcast is worth the effort—or if you should stay focused on audio alone.

1. The Benefits of Podcasting with Video

While traditional podcasts are all about the audio experience, video podcasts are becoming an increasingly popular way for creators to connect with their audience. Here’s why you might consider filming your podcast:

a. Greater Engagement

Video podcasts allow you to connect with your audience on a deeper level.

You’re not just a voice—they can see your expressions, body language, and the dynamic interactions you have with your guests.

This personal connection can lead to greater listener engagement and loyalty.

b. Wider Reach

Platforms like YouTube have massive audiences.

By filming your podcast, you gain access to these platforms, allowing your content to reach more people.

A well-optimized video podcast can attract new listeners who may prefer watching over just listening.

Plus, video content is highly shareable, which can help increase your exposure.

c. Monetization Opportunities

Video podcasts can open new revenue streams.

YouTube ads, sponsorships, and affiliate marketing opportunities can all be integrated into your video content.

Brands are also more likely to sponsor video podcasts, especially if the visual content aligns with their marketing objectives.

d. Enhanced Branding

Filming your podcast gives you the opportunity to elevate your brand.

From visually appealing set designs to your unique on-screen presence, video allows for a creative edge that can make your podcast stand out from the competition.

Think of it as an extension of your brand identity—every visual element communicates something about who you are.

The Benefits of Sticking to Audio Only

Despite the growing trend of video podcasts, there are still compelling reasons to stick with audio-only content.

Let’s look at the advantages:

a. Simplicity and Focus

Audio podcasts allow you to focus on content without worrying about the added complexity of video production.

You don’t have to deal with lighting, camera setups, or editing visuals.

Audio content is much quicker to produce and can be more focused on delivering the message without distractions.

b. Flexibility for Listeners

One of the major draws of audio-only podcasts is their flexibility.

Listeners can tune in while driving, exercising, or even working.

Podcasts provide the convenience of passive consumption, allowing people to multitask.

With video, listeners have to sit down and give their full attention, which may limit how and when they consume your content.

c. Lower Production Costs

Video production requires more equipment and technical expertise.

Filming a podcast involves cameras, lighting, editing, and post-production, all of which can drive up costs.

Audio-only podcasts are easier and cheaper to produce, making it a great option for creators with limited budgets or those just starting out.

d. Less Time-Consuming

Audio editing is often simpler and less time-consuming than video editing.

Editing video podcasts requires syncing audio with visuals, adding transitions, and sometimes fine-tuning multiple camera angles.

For creators who want to maintain a fast production schedule, sticking with audio may be the more efficient option.

3. Considerations for Your Podcast Format

When deciding whether to film your podcast or just stick to audio, there are several key factors to consider that can help guide your decision:

a. Your Content Style

If your podcast focuses on storytelling or deep discussions where the focus is on the message, audio alone may be sufficient.

On the other hand, if your podcast is more conversational, interview-based, or if you want to showcase visuals (e.g., tutorials, live demonstrations), then video might enhance the overall experience.

b. Your Audience

Understanding your audience is key. Are your listeners primarily on-the-go and tuning in while commuting or working out?

If so, audio might be the better choice.

However, if your audience is highly engaged with video content (e.g., on YouTube or social media), adding video could help you connect with them on a new level.

c. Your Resources and Team

Do you have the time, budget, and technical know-how to produce high-quality video?

If you’re working with a small team or creating content solo, focusing on audio may be the easiest and most cost-effective route.

If you’re able to invest in a video setup and have the resources to handle video production, filming your podcast might make sense.

d. The Long-Term Vision

Consider the direction you want to take your podcast in the long term.

If you envision growing a YouTube channel or other video platforms as part of your brand, video podcasting could be a strong long-term investment.

If you’re focused on building a strong audio-only audience, sticking to audio could help you stay aligned with your overall goals.

4. Combining Audio and Video: The Best of Both Worlds

If you’re torn between audio and video, why not offer both?

Many podcasters today release their episodes as both audio-only podcasts and video podcasts, allowing them to cater to different audience preferences.

For example:

Release the audio podcast on traditional podcasting platforms (like Apple Podcasts, Spotify, etc.).
Post the full video episode on YouTube or other video platforms.
Offer clips or highlights of the video on social media for more engagement.

This dual approach allows you to maximize reach and cater to different consumption habits.

It also gives you the flexibility to create both types of content while saving time on production.

Whether you decide to film your podcast or stick with audio-only content depends on your brand’s goals, your audience’s preferences, and the resources you have at your disposal.

Both formats offer unique benefits, and in some cases, combining the two can provide the best of both worlds. It’s essential to weigh the pros and cons of each approach before making your decision.

No matter what you choose, the most important factor is creating high-quality, engaging content that resonates with your audience.

Podcasting, whether through video or audio, offers endless opportunities for creators.

By understanding the benefits and challenges of both formats, you can make an informed decision that will help you create content that resonates with your listeners.

Ready to take your podcast to the next level?

Command Your Brand specializes in helping creators and businesses craft compelling podcasts, whether you choose to go audio, video, or both.