What Is Podcast PR and How Does It Work?
PR Has Evolved—Have You? If you hear the words “PR” and think of red carpets, press releases, and hoping for a feature in Forbes… it’s time to update your strategy.…
Visibility Fatigue Is Real—Here’s How Podcast PR Solves It
The Hidden Burnout Behind Building a Personal Brand Let’s be honest—being visible is exhausting. If you’re a founder, thought leader, coach, or content creator, you’ve likely felt the pressure to:…
Is Podcast Guesting Worth It? Here’s the Real ROI
Why Everyone’s Talking About Podcast Guesting You’ve probably noticed the rise in experts, authors, and entrepreneurs showing up as guests on podcasts across every industry imaginable. And you’ve probably asked…
The Invisible ROI of Podcast PR: Trust, Credibility & Influence That Traditional Marketing Can’t Buy
ROI Isn’t Always Measurable—But It’s Always Meaningful Every marketer wants ROI. But when you’re building a brand—especially as a thought leader or mission-driven entrepreneur—not all returns can (or should) be…
From Awareness to Action: How Podcast Strategy Drives Advocacy Campaigns That Convert
The Advocacy Gap—When Awareness Isn’t Enough Every day, millions of people hear about causes they care about. They watch videos. They read headlines. They even follow mission-driven brands and nonprofits…
Turning Thought Leaders Into Industry Icons: The Role of Podcast PR in Authority Building
Some leaders command attention without saying a word. Their name alone opens doors. They’re not just respected in their niche—they’re recognized, quoted, and followed. These are the industry icons—the people…
The PR Shift: Why Old School Press Releases Don’t Build Authority (and Podcasts Do)
Public relations has always been about credibility, visibility, and trust. But the game has changed—and if you're still relying on press releases to position yourself or your brand as a…
Why Your Advocacy Needs a Mic: How Strategic Podcast PR Builds Movements, Not Just Brands
In a time where noise dominates every feed, inbox, and screen, it's not enough for your advocacy to exist—it needs to be heard, felt, and followed. From climate activism and…
Why Every PR Strategy Needs a Podcast in 2025
In the ever-evolving world of public relations (PR), staying ahead of the curve is crucial. As we approach 2025, it’s clear that podcasts have gone from a niche medium to…
172 How Podcasts Can 10X Your Business Growth
About This Episode: Unlock the podcasting secret to business growth with Rebecca Shumel, a seasoned publicist with roots in theater lighting and performance. Discover how effective communication and strategic podcast…