Podcast App Usage in 2025: Top Apps by Market Share
In 2025, Spotify and Apple Podcasts remain the two largest podcast apps by listening share, with YouTube now a major force as video podcasting grows. Spotify leads in many markets…
2025 Podcast Advertising Data: Reach, ROI, and Listener Behavior
Podcast advertising in 2025 continues to outperform many digital channels on trust and return because listeners treat host-read endorsements as recommendations rather than interruptions. Reach has expanded as listenership grew,…