If you’ve been trying to land podcast guest spots but struggling to get responses from hosts, chances are you’re missing a key tool: the podcast one-sheet.
Think of it as your media résumé, a professional, one-page document that tells podcast hosts exactly why you’re the right guest for their show.
Without one, your pitch may come across as incomplete or unprofessional.
In this article, we’ll break down what a podcast one-sheet is, why you need one, and how to create one that gets you booked.
And if you want to dive deeper into securing top-tier interviews, check out our guide: How to Get Booked on Top Podcasts as a Founder or CEO.
What Is a Podcast One-Sheet?
A podcast one-sheet is a single-page marketing asset designed to showcase you as a guest. It’s essentially a summary that gives podcast hosts everything they need to know about you at a glance.
It typically includes:
- A professional headshot
- A short bio highlighting your expertise
- Suggested interview topics
- Sample questions
- Links to your website and social media
- Contact information
Instead of digging through your LinkedIn profile or website, hosts can instantly see who you are, what you talk about, and how you’ll bring value to their audience.
Why You Need a Podcast One-Sheet
1. It Makes You Look Professional
Hosts receive countless pitches.
A polished one-sheet immediately sets you apart and shows you’re serious about guesting.
2. It Saves Time for Hosts
Hosts are busy. They want to quickly understand whether you’re a fit. A one-sheet puts all the key information in one place.
3. It Boosts Your Credibility
A well-designed one-sheet creates the impression that you’re an authority in your field, even if you’re just starting out.
4. It Helps You Control Your Narrative
Instead of leaving it up to hosts to figure out what to ask, you can guide the conversation by suggesting talking points and questions.
5. It Increases Your Chances of Getting Booked
The easier you make a host’s job, the more likely they are to say yes.
The Essential Elements of a Podcast One-Sheet
1. Professional Headshot
A clear, high-quality photo helps hosts put a face to the name and use it in promotional materials.
2. Short Bio
Keep it concise (100-150 words). Focus on your expertise, accomplishments, and how you serve your audience.
3. Suggested Interview Topics
List 3–5 topics you can confidently speak on. These should align with your expertise and the show’s audience.
4. Sample Questions
Give hosts 4-6 sample questions they can ask you. This makes their job easier and helps ensure you can showcase your best stories.
5. Links to Website & Social Media
Provide clickable links so hosts can easily learn more about you.
6. Contact Information
Make it simple for the host (or their assistant) to reach you.
7. Logos or Social Proof (Optional)
If you’ve been featured in media or on other podcasts, include their logos for added credibility.
Common Mistakes to Avoid with a Podcast One-Sheet
- Too Much Text: Keep it simple and scannable.
- Outdated Info: Regularly update your bio, links, and topics.
- Over-Selling: Avoid sounding like a sales pitch. Focus on value.
- No Clear Design: A cluttered or poorly designed one-sheet can hurt more than it helps.
How to Create a Podcast One-Sheet
You don’t need to be a graphic designer to make a professional one. Here are a few ways to create one:
- Canva: Offers free and paid templates.
- Graphic Designer: Hire someone to create a custom design.
- Agency Support: At Command Your Brand, we design professional one-sheets for all our clients.
When designing, stick to clean layouts, easy-to-read fonts, and colors that align with your personal or business brand.
Examples of Strong Podcast One-Sheets
A strong podcast one-sheet balances professionalism with personality. For example:
- Minimalist Style: Focused on text and clean design.
- Visual Style: Includes photos, logos, and bold color palettes.
- Authority Style: Emphasizes credentials and big-name media appearances.
Whatever style you choose, the goal is to make it easy for a host to say: “Yes, this person would make a great guest.”
How a Podcast One-Sheet Fits into Your Guesting Strategy
A one-sheet is just one piece of your overall podcast guesting strategy.
Think of it as your calling card, the first impression you leave when you pitch yourself.
Pair it with:
- Personalized outreach emails
- A clear call-to-action for listeners (like a free resource)
- Consistent follow-up and relationship building
Together, these tools create a system that helps you land more interviews and turn appearances into real business growth.
When to Update Your Podcast One-Sheet
Your one-sheet shouldn’t be static. Update it when:
- You launch a new book or program
- You shift your niche or expertise
- You add new media appearances
- Your branding changes (logo, colors, headshot)
Keeping it current ensures you always look fresh and relevant.
DIY vs. Professional Podcast One-Sheets
While you can create your own, many experts prefer a professionally designed one.
DIY Pros:
- Free or low cost
- Quick to create
DIY Cons:
- May look amateurish
- Takes time to design
Professional Pros:
- Polished, high-impact design
- Tailored to your brand
- Saves time
Professional Cons:
- Higher cost
If your brand is ready for a more polished look, investing in a professional one-sheet can pay off by helping you land higher-quality shows.
Want to learn how a one-sheet fits into the bigger picture of landing top-tier interviews? Don’t miss our article: How to Get Booked on Top Podcasts as a Founder or CEO.
A podcast one-sheet is a must-have tool if you want to be taken seriously as a podcast guest. It makes you look professional, saves hosts time, and significantly increases your chances of being booked.
Without one, you’re leaving opportunities on the table. With one, you give hosts every reason to say yes.
At Command Your Brand, we help experts like you land interviews that grow your influence and business.
That includes creating professional podcast one-sheets that get attention and open doors.
👉 Ready to stand out and start getting booked? Book a strategy call with Command Your Brand today.
