About This Episode:
Riggs Eckelberry has spent decades refining a very fast process of doing and learning, that he calls Mistake Based Marketing™. And he used it to achieve multiple software exits during the dot-com boom. Now he’s achieving badly needed change in the massive water industry, to help the most vital – but threatened – resource on the planet: water.
As founding CEO of a public company, Riggs has found a completely novel way to rescue business owners faced with fast-rising water bills and build a new investment market in the process. He’s even begun to build “water stablecoins”.
Riggs is uniquely qualified to disrupt this industry, having learned management in the nonprofit space, captained oceangoing ships, and a personal passion for rowing crew.
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