About This Episode:
Discover how Nicole Collins is revolutionizing shopping with her groundbreaking text-commerce innovation, 213 Deli. In this engaging episode of the Command Your Brand Show, Nicole shares her journey as a seasoned entrepreneur with over 20 years in the beauty industry, including her pivotal role in scaling Ipsy to massive success.
Learn how she identified a gap in the U.S. shopping market and turned text-commerce into a game-changing solution for busy consumers. Nicole breaks down the secret to building successful startups, from understanding consumer behavior to leveraging simplicity and personalization in shopping. She also discusses the challenges of launching 213 Deli, the first U.S.-based text-to-buy service for beauty products, and how this innovative concept caters to the needs of Gen X shoppers craving ease and trusted recommendations.
Ready to transform your shopping experience or explore new ways to build your brand? Subscribe now for more insights from top entrepreneurs, and don’t forget to check out Nicole’s inspiring journey! Let us know in the comments—how could text-commerce change your shopping habits?
CHAPTERS:
- 00:00 – Intro
00:54 – Nicole’s Background
04:35 – Business Success Factors
06:55 – Text Commerce Strategies
11:05 – 213 Deli Operations
14:16 – Inspiration Behind the Idea
18:18 – Future of Marketing Trends
22:28 – Common Startup Mistakes
26:26 – 213 Deli Success Stories
30:50 – Outro
31:18 – Where to Find Nicole
32:22 – Closing
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