How to Hack the Perfect Positioning in Your Niche
How to Hack the Perfect Positioning in Your Niche The biggest thing that most brands do not consider is positioning. What positioning is your brand taking? There’s a few ways…
Personal Branding is a Requirement, Not an Option – Podcasting is the Secret Weapon
When people think of personal branding, they only think about how to make people want what they are willing to give. But in reality personal branding refers to the process…
Podcast v. Radio Stats
“Radio can get me in front of 1 Million listeners, what can podcasts get me?” You’ve been lied to. I recently got in a conversation with someone trying to hold…
PR V. Marketing
PR and Marketing Public Relations and Marketing are NOT the same thing… Marketing is the concept of bringing your product to market, and creating need and desire and thus public…
Pay for Play Podcasts?
Did you see this recent Bloomberg article about pay for play in the podcast world? In the old world of Radio, it was called payola — “pay x number of dollars and we’ll…
Best Podcast Setup for 2023
Best Podcast Setup As a tech person, I’ve been experimenting with lighting and audio-video setups for my podcast studio since 2014. I’ve purchased several equipment over the years to enhance…
95 Aditya Varanasi | How Lessons Learned from Major Brands Can Help You Grow Your Business
How Lessons Learned from Major Brands Can Help You Grow Your Business About This Episode: Aditya Varanasi never dreamt of being an entrepreneur until he was faced with a choice:…
94 Daniel Krynzel | Starting with Financial Purpose, Body & Health, and Relationships
94 Daniel Krynzel | Starting with Financial Purpose, Body & Health, and Relationships About This Episode: In 2008, the real estate crash took Daniel out, and he lost everything. He…
93 Andy McNeill | Turning Your Employees Into Calling Cards and Clients Into Cheerleaders Of Your Brand
Turning Your Employees Into Calling Cards and Clients Into Cheerleaders Of Your Brand About This Episode: For as long as he can remember, Andy McNeill has had a heart for…
92 John Gusty | Seeing Past The Lies & Manipulation of “The Truths” We Take For Granted
About This Episode: After over 30 years in the entertainment industry working “behind the curtain” for some of music’s biggest names, John turned his attention to health and wellness in…